Giving product tours doesn’t work for user onboarding

Giving product tours doesn’t work for user onboarding

When sitting down to write a new post, I ran through a plethora of ideas. We’ve been focusing a lot on CES 2017 recently, so I needed to get us back into the swing of our typical marketing and startup sales related posts. I ended up thinking about user onboarding and the mistakes that a lot of startups make when creating their onboarding flow. I then thought about what mistake is most commonly seen during user onboarding experiences: giving product tours. (more…)