Giving product tours doesn’t work for user onboarding

Giving product tours doesn’t work for user onboarding

When sitting down to write a new post, I ran through a plethora of ideas. We’ve been focusing a lot on CES 2017 recently, so I needed to get us back into the swing of our typical marketing and startup sales related posts. I ended up thinking about user onboarding and the mistakes that a lot of startups make when creating their onboarding flow. I then thought about what mistake is most commonly seen during user onboarding experiences: giving product tours. (more…)

Are you calculating customer acquisition costs correctly?

Are you calculating customer acquisition costs correctly?

The single most important metric that a SaaS company can track is customer acquisition costs (known as CAC). If you aren’t calculating CAC right, or worse, not even calculating it, it’s absolutely vital that you take time to understand this. If you’re acquiring customers at a drastically unsustainable cost, your business is bound to fail. (more…)

How to make a content marketing strategy

How to make a content marketing strategy

The best brands in the world have strong content marketing strategies. This is because content marketing has gone from being a nice to have item into an absolute necessity. It has transformed into a necessity because it attracts users, when done correctly, at an impressively low acquisition cost. Furthermore proof of the power of content marketing is that the Content Marketing Institute did a study where they found that more than 80% of B2B companies have some sort of marketing strategy in place. (more…)

How to make LinkedIn ads that actually work

How to make LinkedIn ads that actually work

It’s extremely hard to make LinkedIn ads that actually work. Targeting can be confusing and LinkedIn ads are typically much more expensive than other platforms. Because there is a decent amount of risk in starting LinkedIn advertising, you may decide not to dabble in experimenting with it. (more…)

The most important Google Analytics metrics for SaaS companies

The most important Google Analytics metrics for SaaS companies

Google Analytics is a fantastic tool for SaaS companies. It allows you to understand various metrics, beyond just the typical number of orders, conversion, revenue, and similar. You would want to focus on metrics beyond simple sales and revenue numbers in Google Analytics because other metrics give you the opportunity to seek out revenue growth opportunities. (more…)

7 marketers to follow who will help you grow your business

7 marketers to follow who will help you grow your business

Finding good marketing advice online can be a tricky task. There is a lot of advice out there, making it hard to decide which advice is quality and which isn’t worth your time. To help you on your quest to find good online marketing advice, we’ve decided to share 7 marketers to follow who will help you grow your business. (more…)