Although email marketing remains a popular marketing tool for many industries and brands, few realize that email tracking is a crucial tool for optimizing your business’s marketing strategy. New email tracking software and tools are constantly improving. But one thing that remains critical to the success of any email marketing tool is the email tracking pixel.
According to data from OMC, 19% of all “conversational” emails contain an email tracking pixel to aid in marketing campaigns and other lead conversion strategies. With millions of spam emails on the web, tracking pixels are often noted as a primary reason many email users block certain features. When used correctly, tracking pixels enhance customer experience through personalized, targeted content.
While there are many ways to create and name a tracking pixel, the most common form of it is a 1 pixel-by-1 pixel transparent image. It’s placed somewhere in the body, title, header, or footer of an email.
Marketers often use email tracking pixels in targeted email campaigns sent to a small group of subscribers. In order to prevent spam being sent to the entire email list. They are useful for gathering information about individual customers or subscribers such as browsing habits. So that individuals can be grouped for future campaigns.
Whether the email landed in a folder other than the inbox
If the email was read or clicked on
What time and where the email was opened
If any links or advertisements within the email were clicked and followed
At its base, an email tracking pixel is an image. The image is either a PNG file or a GIF file and must be downloaded in order for it to send information to the sender. The receiving server then downloads the image for correct functionality and can block it in some cases.
If the recipient is automatically blocking images from loading.
When the recipient is displaying all content as text in received emails. This will block the tracking pixel.
If the recipient has software to block email tracking downloaded.
An email tracking pixel is unable to relay information back to the sender when any of these options are enabled by the recipient. Pixels provide valuable insights and are an advantageous tool for any email marketer. Even though there can be limitations to a tracking pixel because of a user’s setting choice.
When you use a tracking pixel, an email that is opened counts either when the images in the email are loaded. Or the user clicks on a link in the email even if the images are not loaded. Once the user opened an email, its data gathered and transmitted back to your email tracking platform. Where it is used for customer relationship and experience management.
While they function similarly to internet browser cookies, cookies can be blocked by the user. Email pixels cannot be overtly blocked unless the user uses additional software. However, if tracking pixels are overused, they can significantly slow down your website.
Websites that are overloaded with tracking pixel tags lose traffic and render the pixels ineffective. Avoiding pixel tag malfunctions and website tag bloat is crucial to keeping customers coming back to your website. Overusing tracking pixels can slow down your website. This can cause inefficiency and an oversaturation of usable data that simply becomes confusing.
LeadBoxer specializes in email tracking. And relies on tracking pixels to achieve one thing: to create in-depth and accurate insights. They allow your brand to leverage compelling data for a competitive edge.
Email tracking pixels are the technical component that enables software access to various marketing information. The benefits of tracking pixels are also representative of the improvements to technology that have allowed for increased consumer insights.
Using an email tracking pixel has many benefits. On the surface, they offer your marketing campaign a variety of insights into one or more potential or current customers. This can help you personalize your email content for a targeted audience. At a deeper level, email tracking pixels are proven to increase click-through-rate. And also the likelihood of lead conversion.
You can also use tracking pixels for a variety of email marketing campaigns. While they can be tools to gather marketing information about groups of consumers, they are also useful as tools to reassert the importance and relevance of your products.
Retargeting or Remarketing campaigns are essential to reminding customers that your product exists and is worthy of consideration. Remarketing is slightly different from retargeting. This type of campaign focuses on reintroducing a current product offering. Often with the release of new improvements and updates in order to show that your company continues to innovate.
Remarketing campaigns work best with cross-selling and up-selling content offerings. And email tracking pixels offer a powerful tool for tracking these campaigns. When multiple products are featured as content within an email, it is useful to know which customers click which products. So that those customers can be included in further targeted campaigns.
This method of tracking customer product interest so that they might be included in a more targeted campaign is called retargeting. Retargeting campaigns are often most effective as the next step of a remarketing campaign. So that content is tailored to a specific, small audience likely to lead to a conversion.
Other Kinds of Campaigns
Tracking Pixels are not only useful for retargeting and remarketing campaigns. But also for any kind of email that you want your audience to see. Whatever product your brand is selling, whether it be software, marketing services, or high-end fashion, email marketing campaigns are still a great way to remind your customers that your brand is worth exploring.
Although the tracking pixel works essentially the same way, regardless of what kind of email you are sending, your brand can decide which insights you want to focus on based on the type of email campaign. For example, if your company wants to focus on getting the brand out with a welcome campaign or a standard promotional campaign, then you might focus on simply who clicks on a link to visit your page. And some basic background about the customer.
Once it’s determined which customers have shown initial interest in your brand or product, you might decide to run a new kind of campaign. It will be focused on finding out what products customers are most interested in. Or what parts of your website are most visited. Email tracking pixels attached to campaigns such as a seasonal, connect-via-social, or a cart abandonment campaign could all give you further insights into the interest level and buying habits of your customers.
After customers made a purchase or visited your website a few times, you can follow up with a newsletter, post-purchase drip, or re-engagement campaign. These campaigns, if instilled with a tracking pixel, can all continue to give insights. This can help you retain long-term customers through promotions, giveaways, and other benefits.
Tracking Pixels Improve Customer Experience
Tracking pixels are extremely helpful for customer experience management (CEM). CEM is the overall customer journey map for either a single customer or a group of customers. The information gained from tracking pixels not only gives you insight into specific details that you can use to market with greater success. These details can also help you organize and classify customers based on desired information.
The process of leveraging these tracking pixels to reveal buyer information begins with an audit. The technical process of running an audit on the performance of email tracking pixels starts with implementing a tag inspector scan. This scan runs diagnostics on issues related to your pixel tracking tags. These issues affect load performance, security, and privacy factors such as third-party website tags.
Managing tracking pixels accurately and efficiently ensures that your website avoids website tag bloat or tracking pixel overuse. Tracking pixels improve customer experience. Because brands are able to better predict the kinds of content or products that an individual or group of customers are interested in. Leading to increasingly targeted conversions.
Looking for More Help?
Using email tracking pixels to identify website visitors, control your data, and create compelling content in one place propels your brand toward creating a unique relationship with customers who are seeking distance from brand fatigue. Contact LeadBoxer to learn more about how its streamlined, user-friendly platform can help your brand generate quality leads.
It’s no secret that to make sales, you need to know your individual prospects inside and out, from the size of their company to their most recent source of funding. However, gathering this data is time-consuming. Most sales reps are extremely busy communicating with their leads and working to close deals.
Meanwhile, sales intelligence tools automatically find and interpret this data so your reps don’t have to. With the right sales intelligence tools, your reps can focus more on delivering a better sales experience to prospective customers and less on data entry.
This guide offers an introduction to sales intelligence and a comparison of some of the most popular tools available. That is to say, with the right suite of tools, your team will be able to close more deals faster and with less data entry.
Sales intelligence involves gathering and analyzing information about prospective customers. As a result, sales reps can keep their pipelines filled with high-quality leads that are likely to close.
While a sales rep could do this manually by collecting data from social media, news outlets, lead capture pages, and company websites, in reality, the process is too time-consuming for this approach to be feasible.
That’s where sales intelligence tools come in. These tools automate the collection and interpretation of data, helping reps to:
Find potential new customers
Populate prospect records with details such as contact info, company size, and revenue
Qualify and rank leads according to their likelihood to buy
Update lead records so their data is always accurate
Gather relevant info from public sources like social media or news outlets
The Importance of Sales Intelligence
The main selling point for sales intelligence is its ability to streamline your workflow, therefore saving your team time and energy.
Moreover, without sales intelligence, reps can end up wasting time:
Searching for leads and accurate contact info
Pursuing leads with no real interest in buying
Passing up on prospects that actually want to hear from them
In short, with sales intelligence, not only do reps know who they should contact, in addition, they’re already familiar with that company’s unique financial situation, any recent staffing changes, and other details that influence their pain points. As a result, reps can then refine their pitch to be sure they’re addressing each prospect’s most pressing needs.
UpLead is similar to Adapt or ZoomInfo. For instance, you can find verified contact info for leads, therefore enriching the records in your CRM.
Their database of 46 million contacts in 200+ countries makes it easy to get in touch with key players at target accounts
You can search for contacts and companies using over 50 different criteria. For example, location, management level, and revenue
Verifies email addresses in real-time, so you’re always getting the most accurate information right when you need it
Revenue levels are broad. However, you can filter for revenue in a range of $1m-$10m, but not $1m-$5m
Smaller database size than its competitors
Pricing: UpLead offers a free version or a basic plan that starts at $99 per month.
Accelerate Your Sales Process With Sales Intelligence Tools
To build a strong relationship with your prospects, most importantly you need the most up-to-date information about their company and its needs. Sales intelligence tools and customer data software automate the collection and interpretation of this data, letting sales reps focus on moments of actual connection.
However, not all sales intelligence tools are created equal. Some excel at finding accurate contact information, while others stand out in their ability to gather intent data and relevant news from media outlets.
None of this data is helpful if you don’t know which leads are most worth focusing your efforts on. In the end, sales intelligence tools with lead scoring or prioritization features are perhaps best able to accelerate your pipeline and close more deals.
LeadBoxer does exactly that. With website visitor identification, record enrichment, online behavior tracking, and lead scoring, LeadBoxer can find and prioritize prospects on autopilot, putting sales reps closer than ever to the actual sale. Get started with a free trial today.
There’s a new buzzword on the minds of sales managers across the country: sales enablement.
It’s not a new concept, just a new name. The idea is to provide your sales teams with the resources they need to excel. Doesn’t sound too revolutionary, right?
Unfortunately, many offices are structured in such a way that a few top earners carry the entire office and the rest of the reps don’t get much attention.
In reality, some people are just naturally great at selling things. That doesn’t mean the other guys can’t perform at the same level, or even that they don’t perform at a high level themselves. They just need a little help to develop their skills, and that’s where sales enablement comes into play.
Read on or use these links to jump to a particular section:
It doesn’t matter how great your top-earning sales reps are, there’s almost always room for improvement. Sales enablement helps everyone on the team excel by teaching, motivating. And most importantly, enabling them to exceed office quotas and expectations.
Sales enablement is sales empowerment, and it’s more important now than it’s ever been. Of course, we could repeat that statement every week. Because the competition is always on the rise, and buyers continue to become more informed than ever before.
Sales enablement provides the clearest avenue for sales and marketing teams to take their game to the next level. Regardless of where they are now.
The Importance of Sales Enablement
Consumers have more information and power at their fingertips than ever before. A study by Salesforce & Publicis.Sapient found that 87% of consumers begin their buying journey with online research. The study also found that 64% of shoppers say they feel that brands don’t truly understand their individual needs and desires.
Brands have to work hard to personalize their approach. Therefore selling to informed customers has become a nightmare for many in the sales game.
There was a time when interruption ads stood a chance. Many buyers were naive, and if something popped up and caught their attention, they clicked. They didn’t know any better, but these days, they do. In order to break through and start a genuine conversation with potential buyers or clients, your sales and marketing teams need to be equipped with the most advanced resources available.
Four Benefits of Sales Enablement
The benefits of a sales enablement strategy are vast. So long as the sales reps within the team are capable and the products or services being sold are valuable.
1. Better Teamwork
Sales enablement enhances the team as a whole, not just the best sellers and not just those that need help. By implementing sales enablement strategies, as a result companies no longer have to rely on top earners to carry the sales team.
2. Better Data
Sales enablement provides a superior framework for the collection and organization of data from engagements between reps and consumers. Data relating to pain points, customer personas, buyer intent, historic behavior, and more, all combine to help salespeople personalize each engagement.
3. More Efficiency
Better data and organization also increase team efficiency. With valuable resources at their disposal, therefore salespeople are able to make faster data-driven decisions, decreasing the time it takes to go from prospect to client.
4. More Collaboration
Sales enablement increases collaboration between sales and marketing teams. Sales reps have to provide valuable, personalized content to prospects in order to persuade them to make the deal. The marketing team is often the source of that content. With that being said, marketing is invaluable and, in many cases, inseparable from the sales process.
Sales Enablement Resources
Sales enablement empowers sales and marketing teams to enhance their performance near the end of the cycle, where the actual sale takes place when it counts most.
Sales enablement is proven to increase sales efficiency. Booking.com for Business is the B2B division of the popular travel website. They used LeadBoxer to improve the quality of the leads being presented to the enterprise sales team.
After implementing a variety of sales enablement solutions, LeadBoxer helped Booking.com disqualify false-positives, qualify false-negatives, and even provide the enterprise sales team with invaluable behavioral data, allowing them to focus their efforts on consumer interests and buyer intent. Check out the case study here.
It seems like a no-brainer to want to give your sales and marketing teams better resources, but it’s not always the case for many companies. In most cases, when a sales rep fails to meet a quota, the blame falls squarely on their shoulders. They didn’t listen. They didn’t work hard enough.
While there are reps out there who simply don’t belong on a sales team, more often than not, better training, coaching, enablement technology, and content can improve the performance of almost anyone. These elements make up the foundation of sales enablement, but what do they truly entail?
What is “Better Training?”
A lot of companies are using the same onboarding process they’ve had for 25+ years. There’s no way the company is in the same position it was in two decades ago, but the onboarding and training materials still reflect that version of the company. The goals have likely evolved, the products and services have likely evolved, and the average customer has most certainly evolved.
In this context, “better training” means more relevant training. You could hire the most capable sales rep in your state, but if they’re not accustomed to your products, your services, and your culture, they won’t perform at the level you anticipate.
What is “Better Coaching?”
Sales coaching is essentially the process of putting proven leaders in front of your sales and marketing teams and allowing those leaders to guide your reps to better performance. For companies that offer no coaching at all, any type of coaching is an improvement.
When we talk about coaching, a lot of sales managers probably think of professional speakers who travel around the world giving live presentations. Of course, it’s valuable to have one of these sales and marketing gurus speak to your teams in-person, but this isn’t always an option – and it’s not always necessary.
You likely have one or two employees among your staff right now that are ready to step up and lead the pack. You likely have a manager that could take the initiative and coach your teams to more success.
What is “Enablement Technology?”
Most sales managers and marketing directors are familiar with the various types of sales enablement technology available today, even if they don’t make the connection right away.
The most common of these include Content management systems (CMS), customer relationship management (CRM) platforms, lead nurturing software, and learning management systems.
Buyers today want personalized content. They need education and entertainment. If you educate consumers about various problems they face, not only can you reveal problems they may not have known about, but they’ll trust you as an authoritative source of value.
The problem is that there’s a growing sea of content readily available and anyone with a keyboard, a monitor, and an internet connection can create and distribute with the click of a button. Consumers have come to ignore the majority of what they see online, so your content has to catch and hold their attention.
In order to stand out, companies need a lot of content. Sales and marketing teams must work together to create and curate personalized content that speaks directly to consumers. Without a good CMS and lead capture page strategy this process is nearly impossible.
You need to be able to provide relevant content at different steps in the buyer journey. If the buyer is just looking for information on a particular product, hitting them with sales copy is not the answer.
While a good CMS helps you identify the right types of content to use, a good CRM helps you identify the right time to use it.
The path a customer takes from learning about your brand to purchasing your products is called the customer journey.
As previously stated, a buyer who’s just looking for information about a product or who’s researching possible solutions to a problem is not ready to be hit with sales copy. They need informational copy that educates them about their problem and about your solutions, but they need content that does this in a way that’s not pushy or “salesy.”
The right CRM helps your team achieve this and much more.
A CRM helps your team organize customer or client relationships. Every interaction is a touchpoint, and every touchpoint must be documented. When an initial email goes out to a potential client, the team marks that interaction in the CRM. This keeps your sales and marketing teams from going overboard and pushing prospects and current customers away.
CRMs help with lead management, as well. When a new lead is entered into the CRM, the entire team has access to this data. This type of teamwork is key to the success of your company, and the right CRM allows and encourages this collaboration.
The sales process racks up a ton of data. Without a great CRM, the data alone will overwhelm your team and crush productivity and morale.
All of the enablement tools in the world won’t make a bit of difference if your sales reps aren’t capable and well-informed. At the end of the day, the success of your company depends upon the expertise of your sales and marketing teams and their ability to persuade prospects to invest.
There are several roles played by the LMS. The role it plays for you will depend on your goals and objectives. Most LMS solutions allow you to create and deploy training initiatives for your teams and track the progress of individual employees.
You can also utilize training and coaching content from other professionals in your industry. These high-profile coaches bring a lot of energy and expertise. Names that come to mind include Brian Tracy, Grant Cardone, and others.
SalesHacker.com released a list of the best sales training programs and coaches of 2019. The top five included:
One of the most important functions of sales enablement is ensuring that your teams have the right content and that they utilize that content at the right time.
There’s a wide variety of sales enablement content, but three of the most common types are:
Case studies document real-life examples of a product or service in action. They’re essentially glorified testimonials, as they help identify the struggles faced by your customers as well as solutions you bring to the table.
They’re versatile as they can be distributed to customers to highlight the advantages of working with your products and services, but they can also be distributed to sales and marketing teams to highlight consumer behavior and customer pain points.
Although content marketing and sales enablement are two different fields of study, there are some obvious applications that are worth highlighting here. Blog posts provide value to readers without asking for anything in return. Not only can you build a wealth of trust and establish your brand as a source of authority in the industry, but you can also reveal to readers problems they didn’t even know they had.
For many brands, email is the first touch with potential customers. While this may be true, email marketing is an invaluable tool for the closing stages of a sale. It can be difficult to discern which types of emails to send and the best time to send them, but the combination of a great CRM and a great CMS will make the job much easier. There are several types of emails that are perfect for the closing stages of a sale. They include:
Thank you emails
Abandoned cart emails
Most people check their emails on a daily basis. There are several elements to a great email marketing strategy, and we won’t dive into them here, but emails are personal and you can personalize them in a number of ways.
Bringing it all together
Using a Lead & Customer Data Platform like LeadBoxer helps you to bring all this data together. Build rich customer profiles and track all behavioral events to get a complete picture of your audience.
Sales enablement is still a buzzword. But as the B2B and B2C landscape shifts in the coming years, it will become an indispensable element of the sales process.
Sales managers must deal with growing competition, a growing sea of content, and a new generation of sales reps.
LeadBoxer offers proven sales enablement solutions that can help your sales and marketing teams excel. By embracing smart sales enablement techniques, they can help their teams excel and perform at a higher level than ever before.
Not seeing the sort of close rates you want? If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead, use account based marketing tactics. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.
In this article, you’ll learn 20 of the best ABM techniques, from how to choose which accounts to focus on, to mapping out their personalized marketing experience. You’ll also discover 7 ABM software solutions; since there are more moving parts in an account based marketing tactics versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly.
What is Account-Based Marketing?
Account-based marketing (ABM) is a strategy of making marketing decisions based on the characteristics of target accounts and prospects. It involves creating a highly specific list of potential accounts, then creating personalized marketing experiences to engage those prospects.
This account based marketing tactics require that a business’s sales and marketing teams work more closely together. Sales reps in charge of those accounts can give crucial insight to their marketing peers, who can then develop custom content, targeted ads, and other unique methods of engaging with prospects.
Depending on the needs and resources of an organization, ABM can take either a one-to-one approach or a segmented approach, where a few or many accounts with common traits are targeted with similar content.
Account Based Marketing Tactics & Techniques
Since ABM is a more holistic marketing strategy, plan to incorporate at least a few of these techniques into your final marketing plan with sales enablement on board.
1. Market to current customers
Before filling your target account list with companies you don’t yet work with, take a look at your list of current customers. Upselling to current customers is proven to have greater ROI than converting new customers; SaaS companies on average spend just $0.28 to earn a dollar of revenue from an existing customer, whereas they’ll spend $1.18 on a new customer.
To market to these existing customers, make content that will help them get more out of your product. Blog posts are just the beginning. Consider offering free training sessions or reports that analyze how effectively they’re using your product.
Another way to market to this group is to target them with ads for discounts or special offers on additional products that are relevant to them.
2. Define target accounts with look-alike modeling
You should also look at your current customers to see who is the most valuable, in other words, which existing accounts have the highest ROI or send the most referrals your way. Highlight what attributes these customers have in common, then use them to build a look-alike model to help you identify the best prospective accounts.
Once you have your look-alike model defined, search for companies with similar characteristics in places like LinkedIn. A data vendor like D&B Hoovers can also help you zero in on accounts that fit your look-alike model.
3. Identify accounts using intent data
These days, the average B2B buyer is 67% of the way through the buying journey before seeking out a salesperson. That’s a long time to wait before engaging with a prospect. Intent data can tell you who is researching topics that are relevant to your product before those accounts ever land on your website, helping you target them sooner.
Vendors like Bombora and Aberdeen can identify companies who are expressing intent but haven’t yet interacted with your site. However, they can’t give you details about the individuals doing the research. A solution like LeadBoxer can provide the contact information of individuals who are engaging with your site but haven’t yet reached out to your sales team.
4. Build a list of role-based contacts
While building a list of target accounts, you’ll also want to build a list of contacts within those companies. Researching people based on their job title can be tricky, especially if they’re part of a small company and tend to wear many hats. Instead, focus on what roles people have within a company.
This isn’t easy to do manually, but some vendors exist that can help compile lists for you, including ReachForce. ReachForce can enrich your contact data and validate it for you, so your CRM will never be clogged with defunct contacts.
5. Map an account’s decision-making structure
It’s imperative to know exactly who is responsible for making purchasing decisions, as well as how they work with or answer to other people within the organization. Says Scott Albro, founder, and CEO of TOPO, research, and advisory firm:
“Detailed account profiles that focus on the organizational structure can be effective tools….but the holy grail is understanding how things like power structures, personalities, and coalitions impact purchasing decisions.”
6. Engage with target accounts on social media
Once you have your list of target accounts, it’s time to engage with them. One of the most immediate (and free) ways you can do that is by following them on social media, then interacting with them. Here are a few tips for keeping engagement authentic and effective:
Comment on their content only when you have something of value to say
Reshare their content to your feed when it makes sense for your audience
Join groups they’re in and establish your expertise by answering questions or offering free resources
What’s going on at a company can play a big role in the kind of messaging you incorporate into their marketing. Follow their Twitter or LinkedIn and keep an eye open for any press releases, announcements, or other news that they’re putting out.
You can also set up a Google Alert, which will scan the web for certain content and inform you of any relevant article. If something significant changes with the company, you’ll be able to pivot your marketing strategy or rework the messaging.
8. Segment and personalize email campaigns
Evidence abounds to support the idea that one-size-fits-all email marketing is going the way of the dinosaur. According to Experian, personalized subject lines are to thank for a 26% increase in open rates, while DMA claims that marketers who use segmentation have seen a whopping 760% increase in revenue.
If you’re not already taking advantage of this tactic, here are some tips to get started:
Segment email lists by job role and where prospects are in the buyer’s journey
Adjust messaging of emails to reflect segments
Personalize the subject line and content with dynamic tags, such as the ones above used in HubSpot’s platform
9. Create custom content for individual prospects
Though you might groan at the thought of creating even more content, this is a strategy that’s proven to get people’s attention. A survey from CEB shows that prospects who received content personalized to their specific needs were 40% more likely to buy from that supplier.
Custom content also doesn’t have to be time-consuming. Take the video above. Kyle Jepsen, a HubSpot Academy Sales Professor, received this personalized video from Cole, a representative at Vidyard.
Cole doesn’t stick to a script but instead mentions Jepsen’s colleagues and the interactions he’s had with them. Not only is this guaranteed to grab someone’s attention, but it comes across as a more natural and genuine attempt at forging a connection. It also took Cole only a few seconds to make and is on-brand with Vidyard, a video making and hosting solution.
10. Mention target accounts in content
One way to get on an account’s radar is to feature them in your published content. By giving them free publicity, you’re benefiting the prospect as well as opening the door for further contact.
Featuring target accounts in content is just one of nine different account based marketing tactics employed by Thomson Reuters Legal Professionals, a company that offers legal management solutions. Including the tactic in their holistic approach contributed to their astonishing 95% win rate.
11. Target individuals with custom ads
The ability to target particular demographics through PPC ads has never been more sophisticated. However, you can get even more specific by uploading a list of email addresses or phone numbers of individuals you want to target, then serving them a custom ad.
With Facebook, this works if the person has their Facebook account registered to that email address or phone number. This isn’t always going to be the case, especially if they’re meticulous about keeping their work life separate from their social life.
Google Ads offers a similar targeting option in the form of Customer Match.
12. Create custom ads for retargeting
Retargeting is placing an ad in front of someone who has already interacted with your website. This is crucial for nurturing leads over time and keeping your business top of mind.
Creating a custom retargeting ad is a good first step, but even better is having an ad that’s tailored to an account’s previous behavior on your site.
Demandbase is one ABM solution that has made exciting innovations in ad retargeting. By placing carefully targeted and personalized ads on a network of properties, Demandbase can cut past the clutter and get clicks only from your key accounts.
13. Create personalized landing pages for ads
If you’re going to be investing the time, effort, and money into creating personalized PPC ads, then you’ll want the messaging of your landing page to match the messaging in the ad. This means building personalized landing pages tailored to different audiences.
Luckily, there are plenty of solutions to make this a painless process. Instapage is a drag-and-drop style landing page builder that simplifies the personalization process. They also have a product called AdMap, which makes it easy to visualize the flow of ads to landing pages, then connect them.
14. Send a personalized gift
A sure way to grab someone’s attention is through a physical gift. This doesn’t mean you should send a box of branded thermoses or pens that will get shoved to the back of an office cupboard. The key is to send something fun, unique, and charming.
Influitive, makers of advocacy and engagement software, experimented with three types of personalized gifts for their ABM campaign. The most notable were pinatas shipped directly to companies. The pinatas contained positive online reviews of the account, social proof about Influitive, and candy (of course). The pinatas received a 36% response rate and a 3.4% sales-qualified opportunity rate, making it their most successful gift-giving tactic.
15. Build one-on-one, c-level relationships
Some accounts will require multiple relationships across different levels of the organization. This ensures that all the decision-makers or people with influence over the buying process are on the same page.
Rather than have one sales agent connect with multiple contacts at the same company, pair employees from different hierarchy levels and divisions with their counterpart at the account. For example, pair a CMO at your organization with a CMO at the prospective company. The CMO should lead with an email or direct mail about the reasons for connecting, then follow up with a phone call and an invitation for a meeting.
16. Send direct mail to executives
Executives have plenty on their plate. They’re not known for promptly answering unsolicited emails or spending a lot of time engaging with other businesses on social media, and rightfully so. Initiating a meaningful connection may take old fashioned direct mail and a little creativity.
Matt Heinz of Heinz Marketing relayed an anecdote about using this tactic to Craig Rosenberg at TOPO:
“We sent two-day packages to executives in advance of a big conference. The package was an empty iPad box. We wrote in the direct mail to come by our booth to pick up the iPad. Most executives came by just to compliment us. It worked.” (Source)
17. Look for an “in” elsewhere in the account
It’s not just your sales reps, marketing managers, or c-level executives that you should be tapping for connections. Reach out to the rest of your organization to see if there are employees in other, seemingly unrelated departments that might have a relationship with a contact at the target account.
Still struggling to find a way in? The TeamLink function through LinkedIn Sales Navigator is a handy tool for unearthing unthought-of connections between organizations.
18. Offer a free, in-person evaluation
Despite the rise of digital communication, meeting in-person is still critical for business success. One study claims that face-to-face meetings are what it takes to convert 40% of prospects to customers.
One way to tweak meetings to fit your account based marketing tactics is to offer free, in-person evaluations of a target account’s current situation. For example, if you’re an advertising agency, offer a session where you compare the account’s current advertising efforts to their competitors’.
Even if you have to travel to the prospect to hold the meeting, take heart: for every dollar spent on travel, businesses on average reap $12.50 in revenue.
19. Plan ahead for conferences
Conferences are jam-packed with opportunities to meet contacts face-to-face, and that level of familiarity is sometimes what’s needed to push an account over the finish line. Here are some tips to plan ahead and make the most of those few days:
Research sponsors and cross-check it with your list of target accounts
Monitor accounts’ social media activity for mentions about conference attendance
Reach out to known contacts and invite them to your booth
Set aside personalized gifts or swag for contacts that swing by
20. Host a local event for prospects
Whether you’re organizing a thought leadership session or something as simple as a mix and mingle during happy hour, in-person events are prime places to invite contacts from target accounts. This gets you valuable facetime while also offering the prospect a free resource or experience.
Inviting accounts to events is another one of the account based marketing tactics that Thomson Reuters used in their journey to achieving a 95% win rate.
Software Solutions for Account Based Marketing Tactics
ABM can be more complex than traditional marketing strategies, but the right tools can help you find the data you need and use it to create customized marketing experiences from start to finish.
LeadBoxer is a lead generation solution that can assist your ABM strategy by identifying anonymous or partially identified visitors on your site and automatically populating the rest of their contact information.
This helps you flesh out your list of target accounts. It also allows you to find and engage with qualified prospects on social media, send them custom content, target them with custom ads, send direct mail or gifts, or invite them to in-person events.
LeadBoxer also gives your prospects a leadscore, which tells you which accounts are most qualified and worth pursuing.
Marketo is one of the heavy hitters of the ABM industry. Its products can help you identify ideal target accounts, discover contacts, and engage with accounts across channels with personalized content.
While certainly a powerful product, Marketo’s solutions come in the hundreds of dollars per month to the thousands of dollars range, making it a serious (or unrealistic) investment for small businesses.
Terminus is an ABM solution used by customers like Thomson Reuters, the case study from the previous section who used tactics such as inviting contacts to in-person events and creating content that featured accounts’ expertise.
Terminus comes with features such as the account breakdown above, which shows how engaged accounts are and how much you’ve spent nurturing each one.
Aberdeen is a vendor of intent data, so it can help you identify accounts that are expressing interest in topics relevant to your product. This can help you add target accounts to your list that you might not have thought of otherwise.
Aberdeen integrates with Salesforce, so team members can immediately see which target accounts are expressing intent. Use this as a cue to start targeting those accounts with custom ads and content as soon as they’re ready for it.
Never worry about old or inaccurate contact data again. ReachForce can help you flesh out a list of contacts within an account, show you who is responsible for what, and continually validates and cleans old data.
Not only does Sales Navigator come with advanced search options for finding leads, but it also integrates with your CRM and can notify you of significant shifts within a company, such as job changes.
Instapage takes the stress out of making personalized landing pages. Its big draw is a drag-and-drop landing page builder built for collaboration. If you’re a small business cranking out your own personalized advertising and web content, this tool is worth looking into.
Instapage also has ad mapping solutions, so you’ll never lose track of which ads match which landing pages. Plus, Instapage’s affordable pricing tiers makes personalization accessible to any size business.
Take Advantage of Account Based Marketing Tactics and Grow Your Business
Given the level of research and personalization of content involved, it’s understandable to feel overwhelmed by the idea of ABM. Supplementing your existing inbound marketing strategy with ABM is a process that can take years, but the payoff is well worth it. The first step is to gather together your teams and begin discussing which tactics and tools best suit your company’s needs and don’t forget about implementing the cross-domain tracking too.
LeadBoxer can help you zero in on the right target accounts, find their contact information, and show you what content they engage with most so you can create better marketing experiences. Start your free trial today.
Integrating different platforms within your sales and marketing stack not only saves you time and headaches, but it also helps you close more deals and make more sales. These 30 Mailchimp integrations for marketing and sales teams leverage the power of email at every step of the buyer’s journey, turning business growth into an all but automatic process. Mailchimp has integrations that work at almost every step of the sales pipeline and marketing process, including:
By integrating Mailchimp with your preferred sales and marketing tools, you’ll be able to run otherwise tedious processes on autopilot, gain valuable insights about prospects and customers, and make more informed decisions about your business.
Integrations for Capturing Leads
The first step to increasing sales is to capture more leads. With these Mailchimp integrations, finding and recording potential customers can happen in your sleep.
Typeform is a tool for creating surveys, quizzes, and forms, making it easy to keep in touch with current customers or learn more about potential ones. Don’t worry about aesthetics. With Typeform, it’s easy to build content that’s beautiful and on-brand. With the Mailchimp integration, you can map any field in a Typeform survey to a field in a Mailchimp list. Not only does this negate the need to export and import data to build email lists, but it can create tags and flesh out data for more effective list segmentation.
OptinMonster offers pop-ups, floating bars, and more that helps convert visitors into email list subscribers. The designer lets you create website elements that feel on-brand and make it possible to add discounts, value offers, and countdown clocks that spur visitors to action. The program also shows you stats on which forms or pop-ups are performing best. The Mailchimp integration instantly adds captured email addresses to lists. You can create unique lists based on what form or popup visitors subscribed from. OptinMonster offers multiple account support, a big plus if you’re managing several different businesses or brands.
Unbounce helps businesses craft landing pages that are primed to capture more leads with no coding required. With Unbounce you can also create pop-ups and floating bars to attract more subscribers. There are even templates to help get you started if you don’t have a designer on staff. The Mailchimp integration streamlines the process, funneling email addresses from the point of capture on an Unbounce page straight to your email list on Mailchimp. Say goodbye to the days of manually exporting and importing lists of email addresses between platforms.
Instapage is similar to Unbounce in that it builds landing pages with a drag and drop interface. Instapage takes it to the next level by specializing in advertising personalization and post-click optimization. With Instapage, you can easily duplicate and alter landing pages to match the messaging of the ads you link them to. The Mailchimp integration then saves all leads captured on those pages to the email list of your choice. There are several different options for saving those contacts, such as adding them to groups. You can also create new email lists from within Instapage.
Whether your business has a Facebook page with scores of followers or you’re just starting out, it’s important to try and get as many of those followers as possible on your email list. With email, your content will make its way straight to subscribers’ inboxes instead of having to fight its way past Facebook’s news feed algorithm. Mailchimp can add an email list sign-up bar to your page, turning those followers into email list subscribers. Even if you don’t yet have a big audience, it’s worthwhile to set up the form to capture traffic as your business gains attention.
Businesses that host their site on WordPress may want to make use of the Mailchimp integration. This integration adds a simple sign-up form to any post or page, giving site visitors plenty of opportunities to subscribe to your email list. Any sites operating on Jetpack version 7.1 or higher already have the Mailchimp integration installed, so adding a sign-up form is as easy as clicking a button. The option will appear as a drag and drop block that you can place anywhere you want on a post or a page.
Integrations for Nurturing Leads
Now that you’ve grown your email list, it’s time to nurture prospects into happy customers. These integrations make it easy and automatic to send the right email at the right time.
Pipedrive is a lightweight and agile CRM solution for sales teams. It’s rated one of the easiest sales tools to use on G2. It’s functional right out of the box and doesn’t require days of training before you start using it. The Mailchimp integration makes closing deals even easier by allowing you to send the right email to the right lead at the right time. It works by getting granular about the criteria for creating a list of prospects within Pipedrive, then exporting those contacts to a Mailchimp list with a single click of a button.
BigCommerce, a popular platform for e-commerce and point of sale businesses, already collects customer data when someone places an order. The Mailchimp integration makes use of that data with marketing automation solutions that follows up with customers after a purchase, collects feedback, and re-engages with potential customers who abandoned their cart.
Fresh Relevance makes marketing automation a breeze for e-commerce companies. It generates personalized and contextually relevant email marketing for potential and current customers, helping to increase conversion rates and revenue per visitor. The tool integrates with Mailchimp to send triggered messages after cart or browser abandonment and can also create detailed reports in real-time.
Outgrow lets you build calculators, quizzes, and other interactive content to help you better engage with customers. In addition to gathering data about content users, Outgrow’s products can generate referrals and help segment leads. The Outgrow-Mailchimp integration works by importing all the data gathered by Outgrow into your Mailchimp lists. You can also design different list segments, allowing you to send more precisely targeted emails.
Smile.io is the secret weapon for turning customers into loyal fans. It works by creating loyalty programs around points, VIP tiers, or referrals, incentivizing customers to keep engaging with the brand in return for perks. The Mailchimp integration simplifies the process of creating personalized emails for rewards program members and building segmented lists. With Smile.io and Mailchimp, you can let customers know when they’re close to earning a reward, send referral links, let program members know when they’ve earned points and more.
Hippo Video leverages the power of video to increase email opens and engagement among your email list. By the company’s estimates, video emails have open rates upwards of 19%, while personalized email content has open rates of at least 29%. With Hippo Video and Mailchimp working together, you can quickly create personalized videos by using text or image merge fields. You can then tweak the video thumbnail, giving you greater control over how you hook and engage with customers. Any leads captured through Hippo Video are automatically synced with your Mailchimp lists.
Integrations for Qualifying Leads
Lead scoring is the key to qualifying prospects and knowing where sales teams should focus their energy. These integrations with Mailchimp ensure that all leads’ email activity is captured and quantified.
LeadBoxer is vital for businesses who want to increase the efficiency of their sales process. Using a lead scoring system, the tool tells sales reps exactly which leads are most worth pursuing and which to pass on for now. LeadBoxer does this by tracking a lead’s activity and engagement across websites, social media, and emails. It can even identify visitors who otherwise would have remained anonymous. The Mailchimp integration tracks when a lead opens an email, clicks through a link, and how much time they spend reading an email–all data points that you can use to adjust a prospect’s lead score.
With Autopilot, understanding and designing every facet of your sales and marketing process has never been simpler. Autopilot lets you visualize and map customer journeys with a drag and drop style interface. Autopilot comes with additional lead scoring integrations that can take data from places like Salesforce, Hubspot, or Typeform and change a prospect’s lead score. It also integrates with Mailchimp, so actions prospects take with your email further influence their lead score.
SalesWings tracks visitor activity such as videos watched on YouTube, reviews read on Capterra, or (you guessed it) Mailchimp emails clicked and read. It then uses that data to calculate a lead score for that prospect. The Mailchimp integration can curate a list of email subscribers who click through to your website after receiving an email campaign. SalesWings then identifies the top 5 to 15% of prospects as the hottest leads to invest your time and energy in reaching out to.
Leadfeeder leverages the power of Google Analytics to help you identify who exactly is visiting your website. It scores leads based on their activity and places them at the top of your list, so you know exactly who you should reach out to at that moment. Integrating Leadfeeder with Mailchimp lifts the veil on even more of your website visitors. The integration lets you see what email list subscribers are doing on your website, giving you extra insight into who is visiting your site and why. You can also check out what email campaigns they’re visiting from.
Lead Forensics gives companies insight into anonymous website visitors in real-time. The program provides contact information, demographic details, activity history, and more. It can also generate a lead score and help you prioritize who to focus on. Lead Forensics doesn’t yet offer a proprietary integration between them and Mailchimp. In the meantime, a tool like Blendr.io can create an integration that shares some information between the two platforms, such as contact details. For more information about the differences between LeadBoxer, Leadfeeder, and Lead Forensics, check out this comprehensive guide.
Velocify is intended to help sales teams make sense of large volumes of prospects and increases sales efficiency by automatically scheduling contact reminders. It scores leads based on their attributes, such as company, job title, and location, but it’s not built to track visitors’ activity on a website. Like Lead Forensics, Velocify doesn’t yet have an official integration with Mailchimp. Tray.io can create a working integration for you, but it’s unclear how much this can contribute to the accuracy of lead scores generated by Velocify.
Stop wasting time syncing contacts across multiple platforms. These CRM and Mailchimp integrations keep contact lists up to date no matter what program you’re in.
Nutshell is a CRM and sales pipeline management tool. GetApp named it as one of the best Mailchimp integrations, citing the software’s “timely communication and follow-up with prospects” as a key feature. This integration automatically subscribes and unsubscribes prospects based upon where they are in the sales process, reducing every sales rep’s worst nightmare of entering contact information across multiple platforms.
Salesforce, one of the most popular and robust CRMs available, works with Mailchimp in a couple of ways. The most notable is that the integration automatically syncs contacts between the two platforms. Mailchimp can also send information about a subscriber’s activity back to the contact’s page within Salesforce, updating the Notes and Attachments pages of that contact. It’s an extremely useful tool for sales reps who want to know how engaged prospects are with emails.
If you use Hubspot as your CRM platform, then you’re hopefully already taking advantage of the Mailchimp integration. The integration automatically imports contacts from Hubspot into Mailchimp so that you can instantly engage with prospects. The real selling point is Hubspot’s Intelligent Error Handling, which promises to identify and resolve any sync errors with minimum fuss. Instead of scratching your head wondering why your apps aren’t working together, you can get back to connecting with contacts.
Insightly is a CRM that promises total control of the customer experience, from how you market and sell to them to even the projects you deliver. It’s no surprise to see it integrated with Mailchimp, where it goes above and beyond to help you get the most out of both platforms. With the Insightly-Mailchimp integration, you of course get the basic function of syncing contacts across both platforms. The real draw is the informational display about each subscriber, including their activity and a lead rating out of five stars.
Capsule is the ultimate in user-friendly CRM tools. Businesses can install and start using Capsule intuitively, so there’s no painful learning curve like there is with more intricate programs. As such, the Mailchimp integration is similarly straightforward. After integrating with Mailchimp, you’ll be able to subscribe and unsubscribe contacts from email lists from directly within Capsule. No more switching back and forth between platform doing duplicate data entry. It’s a dream come true for small teams already stretched thin on time.
Zoho CRM is a robust tool that can automate many facets of your business while still being intuitive enough to use out of the box. Over 150,000 businesses around the world use Zoho, so it’s only natural that it integrates with Mailchimp. The Mailchimp integration does the standard duty of syncing contacts between both platforms. However, you can also sync it so that all campaigns created within Mailchimp get saved with Zoho’s campaign modules.
To make data-driven decisions about marketing or sales processes, you need access to website, social media, and email analytics. These integrations with Mailchimp ensure that you’re covering all your bases.
Google Analytics is perhaps the analytics platform that most businesses are familiar with using. It offers data on almost every facet of your website’s activity, down to even being able to identify the company that visitors are coming from. Its integration with Mailchimp brings that same level of thoroughness to tracking stats for your email marketing. The integration can pass data both ways, sending Google data to your campaign reports and vice versa. This helps give you a more complete picture of conversions, as Google will be able to follow visitors from email clicks to the final purchase. If you create campaign pages hosted on Mailchimp, Google can track the metrics for those as well.
Power BI is Microsoft’s answer to the need for analytics and insights. It’s much more sophisticated and customizable than something like Google Analytics, as it’s able to help enterprises like Heathrow Airport run more smoothly. Still, no job is too small for Power BI. It integrates with Mailchimp to bring that same enterprise-level of detail to analyzing your email marketing. With the Mailchimp integration, Power BI hones in on the most engaged subscribers, which campaigns get opened the most, and other trends that can help you get more out of your email efforts.
Dasheroo lets you compile all of your business KPIs and metrics into one dashboard. No more switching back and forth between Google Analytics and the sales reporting tab of your CRM to find trends or problems with marketing. Dasheroo integrates with dozens of platforms and Mailchimp is no exception. With the integration, you can see overall list health, campaign details, engagement, bounces and unsubscribes, and more all within the Dasheroo platform.
Geckoboard is a close competitor to Dasheroo, letting you create customizable dashboards that teams can see in real-time. Geckoboard is specifically meant to be projected on TVs around the office. This keeps business health at top of mind so everyone is clear on what needs to be done to move forward. The Mailchimp integration can take key email campaign metrics and incorporate them onto the TV dashboard. Whatever data is most important to you and your team, you can select from Mailchimp and project onto the TV for a constant reminder of how your performance is stacking up.
Klipfolio is another real-time performance dashboard for business. Trusted by brands like IKEA and GrubHub, Klipfolio allows you to compile dashboards from apps, spreadsheets, databases, and more. There are over 100 different services available for connection. The Mailchimp integration does everything you’d expect from a product like Klipfolio. It can pull the standard metrics from Mailchimp and import it into Klipfolio’s dashboard, giving your team access to data at a glance. However, with Klipfolio you can also create custom queries to specify unique data sets and time periods to pull from Mailchimp.
Marketing or advertising agencies may be interested in integrations to help streamline their client reporting process. AgencyAnalytics helps agencies create analytics reports for clients about SEO, PPC ads, social media, email, reviews, and more. The software integrates with Mailchimp to automatically generate white-label reports about a client’s email performance. Instead of wasting hours each period creating reports about Mailchimp campaigns from scratch, AgencyAnalytics does it for you and sends them to clients with a click of a button.
Automate Your Sales and Marketing Process With the Right Mailchimp Integration
From capturing leads to measuring email marketing performance, there are Mailchimp integrations that can help automate almost every step of your marketing, sales, and analytics process. The only question is, which of these integrations will you take advantage of? For sales teams that are trying to get a more complete picture of who their leads are and which ones they can best help, an airtight lead qualification tool is key. Lead qualification sorts through the hundreds or thousands of people who visit your site after clicking through a Mailchimp email and tells you which ones are most poised to buy. LeadBoxer integrates with Mailchimp in seconds to accomplish this very thing. Request a free trial today.
Is your business operates across multiple domains and you aren’t already taking advantage of cross-domain tracking? Then you’re probably missing out on the sort of insights that could turbocharge your marketing and sales. Cross-domain tracking is a tool that’s all but essential for businesses with two or more sites. For example, the main website, a cart checkout site, a knowledge base, or a marketing campaign site.
In this guide, you’ll learn what cross-domain tracking is, why it’s important, and what tools are available to help you access it. By the end, you’ll know if this tracking is right for your business and which tool is best for your needs. With this kind of tracking and sales prospecting tools in your tool belt, you’ll be able to market more effectively to individual users and earn more sales.
What is Cross-Domain Tracking?
This kind of tracking gathers data about two or more sites. In particular, the navigation path from one site to another during a single session.
One Domain Tracking
For businesses with one domain, such as www.example.com, Google Analytics has made it simple and free to install a tag so that you can monitor data like:
Average session duration
The flow of traffic between pages
You can even see what specific businesses are viewing a site thanks to Google’s ISP identification.
If your business has a second domain, you can install a separate Analytics tag that will record data for that site. However, the reports for both sites are kept separate.
Therefore, if a user begins a session on www.example.com and then navigates to www.mysite.com, the data report from www.mysite.com will treat it as a new session. Instead of a continuation of an activity that began on www.example.com.
If you want to treat a session that begins on www.example.com and ends on www.mysite.com as a single entity instead of two unique sessions, then you’ll want to use cross-domain tracking.
The data for both sites will then be presented as a single report, like so:
It’s possible to use Google Analytics or other software to enable cross-domain tracking, as you’ll see in a later section. Depending on which tool you use, you’ll either get a bird’s eye view of how the average user engages with your sites, or you can follow the experiences of unique visitors and then get actionable insights that your sales and marketing teams can use.
Why is Cross-Domain Tracking Important?
This kind of tracking can have different benefits for multiple divisions in business, chiefly marketing and sales.
For Marketing Teams
Marketing teams who are looking to improve the buyer’s journey across multiple sites and create a better customer journey map likely need to use it.
For example, if your business has some form of Lead Generation component or shopping cart checkout housed on a separate domain, cross-domain tracking allows marketing teams to analyze what’s working across multiple domains to help convert visitors to buyers and what needs more refinement.
Here’s an example of how this might look in Google Analytics:
This User Flow report shows what pages visitors navigate to and from over the course of their sessions. You can see which paths are most common, as well as which pages users are more likely to bounce from. With cross-domain tracking, you can observe this flow across more than one site.
Cross-domain tracking can also make it possible to serve specific content to users across multiple domains based on their previous behavior, especially if you’re using a tool that’s designed to identify website visitors and respond to their behavior. This kind of targeted marketing can increase conversion rates.
For Sales Teams
Sales teams who prioritize a user’s level of interest when qualifying leads will find cross-domain tracking useful. It provides a more detailed picture of visitors’ engagement with one brand across multiple domains, giving sales teams a better frame of reference for how engaged, qualified and possibly interested a lead is.
Data about a user’s engagement or intent data is often used to calculate a lead score or a number value that describes how promising the user is as a lead. The example below shows a site user with a lead score of 83.
Tracking engagement across multiple domains is essential for qualification and accuracy. Without cross-domain tracking of user engagement, you might be missing out on leads who are more engaged on one site but not the other.
How Do You Install Cross-Domain Tracking?
There are a few different tools that can enable tracking, including Google Analytics and LeadBoxer.
Setting up a Google Analytics tag for one domain is pretty straightforward. Most people with basic web maintenance skills can figure it out on their own.
Things get more complicated when it comes to cross-domain tracking. If you decide to go with this method, it’s best to bring an experienced engineer into the picture who can install it correctly and maintain it as necessary.
Check out this guide for a complete rundown of how to install it with Google Analytics. As you’ll see, it’s a fair bit trickier than installing single domain tracking.
Even with this method, you won’t be able to track individual users. Google Analytics can give you a sense of what businesses are using your site and how users on average are engaging with the site, but it’s not designed to get any more granular than that.
LeadBoxer is platform for identifying and tracking individual users and their actions across one or more sites, where it is enriched, segmented and used to calculate a lead score. This lead score helps sales teams know who they should invest their time and energy toward to nurture that lead into a customer.
Marketing teams can also benefit from LeadBoxer. They can get under the hood of individual users and see what content they’re engaging with across one or multiple sites, then target them with content that’s reflective of their previous behavior.
In short, the big difference between Google Analytics and LeadBoxer is the ability to zoom in on a single user and take action based on their behavior. LeadBoxer also makes it possible to identify visitors who would otherwise remain completely anonymous, so you can reach out and make contact with these users in the event of B2B sales.
Cross-domain tracking is a standard feature included in LeadBoxer and can be enabled for you without doing any additional work.
To get started, schedule a call with LeadBoxer and ask for a trial with cross-domain tracking.
Installation is easy, simply install the same pixel in all your domains and we will take care of connecting the users/sessions without the use of 3rd party cookies!
All in all, LeadBoxer is a painless way to get cross-domain tracking at your fingertips. For more information about how to install t tracking with LeadBoxer, click here.
Opentracker offers a blend of Google Analytics and LeadBoxer features. Its primary purpose is to track unique visitors in realtime. Cross-domain tracking comes standard with this tool and is easy and intuitive to access.
Unlike LeadBoxer, Opentracker doesn’t calculate a lead score or provide actionable insights about prospects to sales teams. It can identify a visitor’s company, but it doesn’t capture name and contact information the way LeadBoxer can.
Turn Visitors Into Buyers With Cross-Domain Tracking
If you have multiple related websites that users are likely navigating between during the same session, then cross-domain tracking is essential for capturing a complete picture of visitors’ online experiences. Cross-domain tracking is possible with Google Analytics but installation can be tedious and prone to mistakes. Analytics also doesn’t allow you to identify unique visitors.
If you want the ability to give visitors a face and a name, gauge their potential as a lead, and notify your sales team about when they should reach out and turn that lead into a customer, then LeadBoxer is a more appropriate tool. Best of all, installing cross-domain tracking with LeadBoxer is so easy that anyone with basic web maintenance experience can install it.