Marketing & Lead Generation Blog
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GDPR Compliant Lead Generation

GDPR Compliant Lead Generation

GDPR compliant lead generation means collecting, processing, and storing leads according to the GDPR. This means putting lead qualification materials in place. These materials, consist of relevant content, and touch-points. Touch-points range from downloads, trial...

The most important Google Analytics metrics for SaaS companies

Google Analytics is a fantastic tool for SaaS companies. It allows you to understand various metrics, beyond just the typical number of orders, conversion, revenue, and similar. You would want to focus on metrics beyond simple sales and revenue numbers in Google...

7 marketers to follow who will help you grow your business

Finding good marketing advice online can be a tricky task. There is a lot of advice out there, making it hard to decide which advice is quality and which isn’t worth your time. To help you on your quest to find good online marketing advice, we’ve decided to share 7...

Are high converting pages destroying your sales?

Seeing your pages convert at a high rate is always exciting. There’s an unusual thrill in seeing your work appear to pay off. But, what if you your high converting pages are actually hurting your business? It’s a potentially odd question, but it’s worth considering if...

5 magnificent lead generation ideas

Whether you’re a small local store, a tech startup, or a freelancer, lead generation is how you grow your business. There are a wide variety of ways to grow leads, so how do you decide which tactics to use? In this post, we are going to share a handful of magnificent...

How to create a lead generation funnel in your product

In this post, we are going to work through a way to think about funnel optimisation that could potentially produce some impressive growth numbers. We’ll call this the lead generation funnel concept, and it’s a fantastic way to scheme up methods of growing a SaaS...

8 best lead generation landing pages

There are a lot of components and considerations that go into making great lead generation landing pages. While adding LeadBoxer is a great start, you’ll also need to come up with tactics to make your website visitors convert from visitor to sales prospect. You will...

How to get more website traffic

When you launch a new website, you typically try to dream up ways for how to get more website traffic. This is because you probably built your website to share an idea or grow your business. The more people that end up on your website, the more people that will learn...

10 best WordPress plugins for business in 2016

If you’ve just installed WordPress to begin creating yourself a new business website, you’re naturally going to want to find the best WordPress plugins to make your site as effective as possible. For a business website, you’ll likely want to have your ultimate goal to...

Social media image sizes for Facebook, Twitter, and LinkedIn

If you’re creating social media posts for your company, you’re naturally going to want to know which image sizes will make your posts look best. This is because the better that your images look, the more clicks and engagement your content will get. It can often be...

8 best agency WordPress themes

Many agencies use WordPress to build their websites. This is because the blogging platform makes it easy to showcase services, a portfolio, create a blog, and more. With WordPress being such a popular website building tool, it’s no wonder that agencies go on the hunt...

Startup marketing lessons from Crossing the Chasm

When you run a business or are simply on the marketing team of a company, you’re always looking for ways to be more innovative and discover new opportunities. After reading Crossing the Chasm by Geoffrey A. Moore, you will gain new ideas for how to accomplish both of...

13 amazing lead generation ideas that work

Lead generation is an art. Gathering up high quality sales leads takes skill and intense planning. When you implement the best lead generation ideas with smart planning you will can drive big business results. When trying to think of lead generation ideas for a...

How to build a strong email list

According to Ascend2, 82% of companies now use email marketing. That is quite an impressive number, and probably a lot higher than you would have guessed if you were asked, “What percentage of companies do you think use email marketing?” All of these companies aren’t...

How can Startups generate leads

The most important thing that a startup can do to accelerate success is to increase the rate at which the company is able to generate leads. Lead generation is key to success because sales leads are how you grow your revenue. If you don’t have any leads, your company...

7 startup marketing tips that are cost effective

It’s becoming harder and harder for startups to gain traction in cost efficient ways. This is because the competitive landscape for capturing attention is becoming overly saturated with idea after idea. It’s easy to get somebody look at your brand, but the real...

How to be successful with Google Adwords

You can be very successful with Google Adwords. It can be the perfect way to drive an immense amount of qualified traffic to your website, which has the impact to immediately boost sales and revenue. However, to be able to effectively use Adwords, you need to know how...

How to create growth marketing goals

Behind every marketing decision should be a goal. Marketing Goals are effective because goals are for learning. Learning intensifies when there is a goal because goals make you focus on your efforts. Additionally, goals make it so that you can leverage the powerful...

How to generate leads using social media

Social media can be one of the most authentic ways to connect with qualified sales leads. Once you figure out how to generate leads using social media, you can work with these new leads to generate more sales for your business. One of the biggest advantages of using...

How to follow up on leads

Since lead generation is a process in the making, we get a lot of questions about timing. The longer you wait, the more details we could know about your lead. While you could take your time to gather more information on leads, you could be losing your client to a...

What are the best lead generation tools?

Once you get qualified traffic to your businesses website, you need to figure out how to turn that traffic into sales. That’s the essence of lead generation and it’s only natural that when trying to figure out how to best utilize your business website that you ask...

How to Qualify a Sales Lead

Your job as a sales professional is to quickly figure out if a lead has the money to buy the product or service that you’re offering. From there, you need to figure out if that person has the authority to buy your offering (or can influence the person with that...

Definition of customer touchpoints for sales and marketing

Visitor or customer touchpoints are any way to collect information in order to qualify a lead. This pertains to sales and marketing cycles where some contact is needed to close or further a deal, for example in the B2B or personalised B2C sectors. What are customer...

6 Best WordPress Form Plugins

One of, if not the most common, WordPress plugins that people seek are WordPress form plugins. People frequently seek form plugins because most websites are made with the goal of increasing business growth or spreading of ideas. When it becomes easier to contact the...

How long should a SaaS free trial be?

One of the most common and most difficult questions that a SaaS company with a free trial asks itself is “how long should a SaaS free trial be?” This question is asked by every SaaS product because every one of these companies has the same goal: getting users to have...

Definition: Lead Enrichment

The term lead enrichment is important to know when you’re trying to understand lead generation. When you know the definition of lead enrichment, you have a much more firm grasp on a core concept of sales and lead generation. What is lead enrichment? Lead enrichment is...

How to Get your First 1,000 Paying SaaS Customers

When you have a new SaaS company, one of the biggest aspirations that you have is to reach the 1,000 paying customer milestone. Figuring out how to get those first 1,000 paying customers is really hard. However, there are some effective ways to grow your company that...

Free Tools Generate Leads for B2B SaaS Products

If you offer a B2B SaaS product, marketing can be quite difficult. B2B SaaS products are often difficult to integrate or the majority of the people on your website may not be the decisions makers at companies. This means that to make a sale, you need to figure out how...