Marketing & Lead Generation Blog
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How to Create a Sales Follow-Up Process

How to Create a Sales Follow-Up Process

It’s a commonly cited statistic that only 2% of sales are made during the first meeting. That’s about a one in fifty chance that your initial pitch will result in a done deal. A strategic and optimized sales follow-up process is your best bet for getting the results...

Giving product tours doesn’t work for user onboarding

When sitting down to write a new post, I ran through a plethora of ideas. We’ve been focusing a lot on CES 2017 recently, so I needed to get us back into the swing of our typical marketing and startup sales related posts. I ended up thinking about user on-boarding and...

Will Apple release the new iMac at CES 2017?

As we get ready to head to Las Vegas for CES, we are looking at all of the latest CES 2017 rumors. We’re excited about what technology is going to be unveiled at the event in January (and you’re probably just as excited!). One rumor that recently caught our eye is...

5 Best CES 2017 Rumors to Watch

CES 2017, one of the biggest tech conferences in the world, is fast approaching. Because it’s such a gigantic event, the Consumer Electronics Show (CES) is where some of the largest brands in the world release new, highly anticipated products. This January, you can...

10 Dutch Startups to Watch at CES 2017

The annual Consumer Electronic Show (CES) is quickly approaching. This year, there will be something a little extra special at the show: the first Holland Startup Pavilion. StartupDelta announced 30 startups that have been selected to participate at CES 2017 and...

Are Your Customer Acquisition Costs Correct?

The single most important metric that a SaaS company can track is customer acquisition costs (known as CAC). If you aren’t calculating CAC right, or worse, not even calculating it, it’s absolutely vital that you take time to understand this. If you’re acquiring...

How to make a content marketing strategy

The best brands in the world have strong content marketing strategies. This is because content marketing has gone from being a nice to have item into an absolute necessity. It has transformed into a necessity because it attracts users, when done correctly, at an...

How to use LeadBoxer to reach your leads on LinkedIn

After installing the LeadBoxer Lead Pixel onto your website, you’ll instantaneously see your web traffic turn into quality sales leads. Your lead generation efforts have magically taken a positive and noticeable turn. With all of these new leads coming your way, it’s...

How to make LinkedIn ads that actually work

It’s extremely hard to make LinkedIn ads that actually work. Targeting can be confusing and LinkedIn ads are typically much more expensive than other platforms. Because there is a decent amount of risk in starting LinkedIn advertising, you may decide not to dabble in...

The most important Google Analytics metrics for SaaS companies

Google Analytics is a fantastic tool for SaaS companies. It allows you to understand various metrics, beyond just the typical number of orders, conversion, revenue, and similar. You would want to focus on metrics beyond simple sales and revenue numbers in Google...

7 marketers to follow who will help you grow your business

Finding good marketing advice online can be a tricky task. There is a lot of advice out there, making it hard to decide which advice is quality and which isn’t worth your time. To help you on your quest to find good online marketing advice, we’ve decided to share 7...

Are high converting pages destroying your sales?

Seeing your pages convert at a high rate is always exciting. There’s an unusual thrill in seeing your work appear to pay off. But, what if you your high converting pages are actually hurting your business? It’s a potentially odd question, but it’s worth considering if...

5 magnificent lead generation ideas

Whether you’re a small local store, a tech startup, or a freelancer, lead generation is how you grow your business. There are a wide variety of ways to grow leads, so how do you decide which tactics to use? In this post, we are going to share a handful of magnificent...

How to create a lead generation funnel in your product

In this post, we are going to work through a way to think about funnel optimisation that could potentially produce some impressive growth numbers. We’ll call this the lead generation funnel concept, and it’s a fantastic way to scheme up methods of growing a SaaS...

8 best lead generation landing pages

There are a lot of components and considerations that go into making great lead generation landing pages. While adding LeadBoxer is a great start, you’ll also need to come up with tactics to make your website visitors convert from visitor to sales prospect. You will...

How to get more website traffic

When you launch a new website, you typically try to dream up ways for how to get more website traffic. This is because you probably built your website to share an idea or grow your business. The more people that end up on your website, the more people that will learn...

10 best WordPress plugins for business in 2016

If you’ve just installed WordPress to begin creating yourself a new business website, you’re naturally going to want to find the best WordPress plugins to make your site as effective as possible. For a business website, you’ll likely want to have your ultimate goal to...

Social media image sizes for Facebook, Twitter, and LinkedIn

If you’re creating social media posts for your company, you’re naturally going to want to know which image sizes will make your posts look best. This is because the better that your images look, the more clicks and engagement your content will get. It can often be...

8 best agency WordPress themes

Many agencies use WordPress to build their websites. This is because the blogging platform makes it easy to showcase services, a portfolio, create a blog, and more. With WordPress being such a popular website building tool, it’s no wonder that agencies go on the hunt...

Startup marketing lessons from Crossing the Chasm

When you run a business or are simply on the marketing team of a company, you’re always looking for ways to be more innovative and discover new opportunities. After reading Crossing the Chasm by Geoffrey A. Moore, you will gain new ideas for how to accomplish both of...

13 amazing lead generation ideas that work

Lead generation is an art. Gathering up high quality sales leads takes skill and intense planning. When you implement the best lead generation ideas with smart planning you will can drive big business results. When trying to think of lead generation ideas for a...

How to build a strong email list

According to Ascend2, 82% of companies now use email marketing. That is quite an impressive number, and probably a lot higher than you would have guessed if you were asked, “What percentage of companies do you think use email marketing?” All of these...

How can Startups generate leads

The most important thing that a startup can do to accelerate success is to increase the rate at which the company is able to generate leads. Lead generation is key to success because sales leads are how you grow your revenue. If you don’t have any leads, your company...

7 startup marketing tips that are cost effective

It’s becoming harder and harder for startups to gain traction in cost efficient ways. This is because the competitive landscape for capturing attention is becoming overly saturated with idea after idea. It’s easy to get somebody look at your brand, but the real...

How to be successful with Google Adwords

You can be very successful with Google Adwords. It can be the perfect way to drive an immense amount of qualified traffic to your website, which has the impact to immediately boost sales and revenue. However, to be able to effectively use Adwords, you need to know how...

How to create growth marketing goals

Behind every marketing decision should be a goal. Marketing Goals are effective because goals are for learning. Learning intensifies when there is a goal because goals make you focus on your efforts. Additionally, goals make it so that you can leverage the powerful...

How to generate leads using social media

Social media can be one of the most authentic ways to connect with qualified sales leads. Once you figure out how to generate leads using social media, you can work with these new leads to generate more sales for your business. One of the biggest advantages of using...

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