Marketing & Lead Generation Blog
To Grow Your Revenue

LeadBoxer Updates in June

LeadBoxer Updates in June

In our last article (which you can find here) we featured some of our favourite product improvements such as regional filters and CSV download fields. We are back with this new instalment to give you information on the LeadBoxer updates in June. What's New with...

Social media image sizes for Facebook, Twitter, and LinkedIn

If you’re creating social media posts for your company, you’re naturally going to want to know which image sizes will make your posts look best. This is because the better that your images look, the more clicks and engagement your content will get. It can often be...

8 best agency WordPress themes

Many agencies use WordPress to build their websites. This is because the blogging platform makes it easy to showcase services, a portfolio, create a blog, and more. With WordPress being such a popular website building tool, it’s no wonder that agencies go on the...

Startup marketing lessons from Crossing the Chasm

When you run a business or are simply on the marketing team of a company, you’re always looking for ways to be more innovative and discover new opportunities. After reading Crossing the Chasm by Geoffrey A. Moore, you will gain new ideas for how to accomplish both of...

13 amazing lead generation ideas that work

Lead generation is an art. Gathering up high quality sales leads takes skill and intense planning. When you implement the best lead generation ideas with smart planning you will can drive big business results. When trying to think of lead generation ideas for a...

How to build a strong email list

According to Ascend2, 82% of companies now use email marketing. That is quite an impressive number, and probably a lot higher than you would have guessed if you were asked, “What percentage of companies do you think use email marketing?” All of these companies aren’t...

How can Startups generate leads

The most important thing that a startup can do to accelerate success is to increase the rate at which the company is able to generate leads. Lead generation is key to success because sales leads are how you grow your revenue. If you don’t have any leads, your company...

7 startup marketing tips that are cost effective

It’s becoming harder and harder for startups to gain traction in cost efficient ways. This is because the competitive landscape for capturing attention is becoming overly saturated with idea after idea. It’s easy to get somebody look at your brand, but the real...

How to be successful with Google Adwords

You can be very successful with Google Adwords. It can be the perfect way to drive an immense amount of qualified traffic to your website, which has the impact to immediately boost sales and revenue. However, to be able to effectively use Adwords, you need to know how...

How to create growth marketing goals

Behind every marketing decision should be a goal. Marketing Goals are effective because goals are for learning. Learning intensifies when there is a goal because goals make you focus on your efforts. Additionally, goals make it so that you can leverage the powerful...

How to generate leads using social media

Social media can be one of the most authentic ways to connect with qualified sales leads. Once you figure out how to generate leads using social media, you can work with these new leads to generate more sales for your business. One of the biggest advantages of using...

How to follow up on leads

Since lead generation is a process in the making, we get a lot of questions about timing. The longer you wait, the more details we could know about your lead. While you could take your time to gather more information on leads, you could be losing your client to a...

What are the best lead generation tools?

Once you get qualified traffic to your businesses website, you need to figure out how to turn that traffic into sales. That’s the essence of lead generation and it’s only natural that when trying to figure out how to best utilize your business website that you ask...

How to Qualify a Sales Lead

Your job as a sales professional is to quickly figure out if a lead has the money to buy the product or service that you’re offering. From there, you need to figure out if that person has the authority to buy your offering (or can influence the person with that...

Definition of customer touchpoints for sales and marketing

Visitor or customer touchpoints are any way to collect information in order to qualify a lead. This pertains to sales and marketing cycles where some contact is needed to close or further a deal, for example in the B2B or personalised B2C sectors. What are customer...

6 Best WordPress Form Plugins

One of, if not the most common, WordPress plugins that people seek are WordPress form plugins. People frequently seek form plugins because most websites are made with the goal of increasing business growth or spreading of ideas. When it becomes easier to contact the...

How long should a SaaS free trial be?

One of the most common and most difficult questions that a SaaS company with a free trial asks itself is “how long should a SaaS free trial be?” This question is asked by every SaaS product because every one of these companies has the same goal: getting...

Definition: Lead Enrichment

The term lead enrichment is important to know when you’re trying to understand lead generation. When you know the definition of lead enrichment, you have a much more firm grasp on a core concept of sales and lead generation. What is lead enrichment? Lead enrichment is...

How to Get your First 1,000 Paying SaaS Customers

When you have a new SaaS company, one of the biggest aspirations that you have is to reach the 1,000 paying customer milestone. Figuring out how to get those first 1,000 paying customers is really hard. However, there are some effective ways to grow your company that...

Free Tools Generate Leads for B2B SaaS Products

If you offer a B2B SaaS product, marketing can be quite difficult. B2B SaaS products are often difficult to integrate or the majority of the people on your website may not be the decisions makers at companies. This means that to make a sale, you need to figure out how...

How to Create a Double-Sided Referral Program to Boost Sales

In the online marketing and sales world, the idea of a referral program is commonly talked about. In the standard referral program, a person is incentivized to invite a user to join a product. If the person who was invited joins, the original user earns something as a...

SaaS Customers are Extremely Busy

SaaS customers are extremely busy. This is something that very important to remember when you are both marketing and building a SaaS product. You must remember this because it means that the customer likely doesn’t have the time or desire to read dozens of tutorials...

User Onboarding Best Practices

User onboarding is extremely important because it is the first impression that you make on a user. A quote from American actor Will Rogers perfectly sums up why the first impression is so important: “You will never get a second chance to make a first impression.” If...

Why Your Sales Team Should Be Using Slack

Slack has grown insanely fast, something we have previously covered in great detail. One of the reasons why Slack likely grew so fast is because it has proven to be a fantastic way for companies to make communication and workflows much more smooth. While Slack...

How to Use Customer Data to Improve Your Marketing

The best marketers are data-driven. This means that they use customer and website data to make smart decisions that accelerate the growth of a company. Smarter decisions are made because, by using data and analytics, you can get a much better understanding of your...

How to use Kissmetrics conversion funnels

The best software as a service (SaaS) companies set up conversion funnels. A conversion funnel allows a company to efficiently and effectively track how and if people are converting into customers. Beyond just customer tracking, companies can use conversion funnels to...

Does fear-based marketing actually work?

Have you ever wondered if you can scare your customers into buying your product? If you’ve wondering this, you’re not the only person who has thought about this somewhat peculiar question. In fact, not only are you not the only person who has wondered this, but it’s...

How often should you send an email newsletter?

Deciding on how frequently to send your email newsletter can be very tricky. It can be tricky because you naturally want to avoid over-sending your emails and damaging your brand. However, the only way to grow your brand and make people trust it even more is to be in...