Marketing & Lead Generation Blog
To Grow Your Revenue
25+ Account-Based Marketing Tactics & Software Solutions
Not seeing the sort of close rates you want? If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual...
LeadBoxer Updates in July
Three big LeadBoxer updates in July, including some quality-of-life improvements and bug fixes to the platfom. Check out what is new.
Tracking Lead Engagement Over Time
Why is tracking lead engagement over time so important for your ROI. Including a report by GetApp with commentary and 2017 eye-opening CRM statistics.
Why We Love Alerts (And You Should, Too!)
“This generation already expects invisible automation from companies and the next generation will expect it even more.”
LeadBoxer Updates in June
In our last article (which you can find here) we featured some of our favourite product improvements such as regional filters and CSV download fields. We are back with this new instalment to give you information on the LeadBoxer updates in June. What's New with...
Understanding “Warm Leads”
Every company needs to follow up and nurture leads as part of its sales process. Warm leads are nothing more than individuals who have expressed an interest in your company in the past or people with whom you wish to establish a relationship.
When Big Data goes Wrong
Because Web Analytics is part of our core solution we have spent a lot of time pondering over and perfecting our use of Big Data. LeadBoxer has been in the industry for more than 15 years (both directly and indirectly) and we can say with fair certainty that we have...
Introducing LeadBoxer Updates
We at LeadBoxer have been working tirelessly to bring you the best experience when using our platform. By listening to your feedback we aim to improve the performance and have a smoother work-flow. Recently, we have introduced new features and removed some...
Codemotion 2017 Amsterdam | LeadBoxer
Codemotion is the biggest tech conference in Italy with an international network of 40,000 developers and 350 speakers; It is organised by developers for developers; an ecosystem devoted to innovation and coding. Codemotion 2017 Amsterdam On 16th and 17th of May,...
Stay Ahead of the Game: Effective Lead Generation Strategies in 2017
Lead generation, like almost everything in the business world, is a fluid and ever-changing paradigm. Sticking doggedly to strategies that worked in 2015 may result in a business seeing a depressing decline in lead generation numbers in 2017.
How to Contact Leads
This article is part of our three step guide on lead generation basics. For this step, which is the third and final step of lead generation, we discuss how to contact leads. This is arguably the most important step, which can be anything from marketing automation to...
Why are Warm Leads Better for Your Business?
Anyone involved in sales and marketing knows that developing sales through cold calling can be a thankless and frustrating task. Welcome to the world of warm leads!
LeadBoxer Wins the 2017 Lead Management Software Award
At LeadBoxer we have always let our customers’ needs determine product development. Our lead identification platform has improved dramatically in recent years, and our efforts were confirmed when FinancesOnline, a popular software review platform, distinguished us...
LeadBoxer Insights Vol. 1: Dublin Bound
It all started 23 years ago when I was born in...just kidding. Hello, my name is Yordan Tachev. I came to Amsterdam from Bulgaria almost 5 years ago to pursue a bachelor’s. Since then, I’ve worked here and there mostly in Business Development and Sales. I recently...
How to contact leads with LinkedIn
You have a list of companies who are interested in your products and services… NOW WHAT?
Giving product tours doesn’t work for user onboarding
When sitting down to write a new post, I ran through a plethora of ideas. We’ve been focusing a lot on CES 2017 recently, so I needed to get us back into the swing of our typical marketing and startup sales related posts. I ended up thinking about user on-boarding and...
Will Apple release the new iMac at CES 2017?
As we get ready to head to Las Vegas for CES, we are looking at all of the latest CES 2017 rumors. We’re excited about what technology is going to be unveiled at the event in January (and you’re probably just as excited!). One rumor that recently caught our eye is...
5 Best CES 2017 Rumors to Watch
CES 2017, one of the biggest tech conferences in the world, is fast approaching. Because it’s such a gigantic event, the Consumer Electronics Show (CES) is where some of the largest brands in the world release new, highly anticipated products. This January,...
10 Dutch Startups to Watch at CES 2017
The annual Consumer Electronic Show (CES) is quickly approaching. This year, there will be something a little extra special at the show: the first Holland Startup Pavilion. StartupDelta announced 30 startups that have been selected to participate at CES 2017 and...
Are Your Customer Acquisition Costs Correct?
The single most important metric that a SaaS company can track is customer acquisition costs (known as CAC). If you aren’t calculating CAC right, or worse, not even calculating it, it’s absolutely vital that you take time to understand this. If you’re acquiring...
How to make a content marketing strategy
The best brands in the world have strong content marketing strategies. This is because content marketing has gone from being a nice to have item into an absolute necessity. It has transformed into a necessity because it attracts users, when done correctly, at an...
How to use LeadBoxer to reach your leads on LinkedIn
After installing the LeadBoxer Lead Pixel onto your website, you’ll instantaneously see your web traffic turn into quality sales leads. Your lead generation efforts have magically taken a positive and noticeable turn. With all of these new leads coming your way, it’s...
How to make LinkedIn ads that actually work
It’s extremely hard to make LinkedIn ads that actually work. Targeting can be confusing and LinkedIn ads are typically much more expensive than other platforms. Because there is a decent amount of risk in starting LinkedIn advertising, you may decide not to dabble in...
The most important Google Analytics metrics for SaaS companies
Google Analytics is a fantastic tool for SaaS companies. It allows you to understand various metrics, beyond just the typical number of orders, conversion, revenue, and similar. You would want to focus on metrics beyond simple sales and revenue numbers in Google...
7 marketers to follow who will help you grow your business
Finding good marketing advice online can be a tricky task. There is a lot of advice out there, making it hard to decide which advice is quality and which isn’t worth your time. To help you on your quest to find good online marketing advice, we’ve decided to share 7...
Are high converting pages destroying your sales?
Seeing your pages convert at a high rate is always exciting. There’s an unusual thrill in seeing your work appear to pay off. But, what if you your high converting pages are actually hurting your business? It’s a potentially odd question, but it’s worth considering if...
5 magnificent lead generation ideas
Whether you’re a small local store, a tech startup, or a freelancer, lead generation is how you grow your business. There are a wide variety of ways to grow leads, so how do you decide which tactics to use? In this post, we are going to share a handful of magnificent...
How to create a lead generation funnel in your product
In this post, we are going to work through a way to think about funnel optimisation that could potentially produce some impressive growth numbers. We’ll call this the lead generation funnel concept, and it’s a fantastic way to scheme up methods of growing a SaaS...