Marketing & Lead Generation Blog
To Grow Your Revenue
Social Selling Index Best Practices
Does your business do social selling? And no, we’re not talking about social media marketing. Are your salespeople developing meaningful online relationships with prospects? If you rely on cold-calling and sending spam emails then you’re at a disadvantage. Your...
MQL vs. SQL? What’s the Difference and Why Does it Matter?
Our world is full of acronyms. And while there's no shame in asking a colleague to define terms, few of us feel comfortable raising a hand in a crowded meeting and asking a speaker to unpack a sentence. Consider MQL vs. SQL. You may know that the "L" in these terms...
Demand Generation vs. Lead Generation: A Breakdown of Both
The difference between demand generation and lead generation can be confusing. Both share similar traits, however, the goals and specific tactics behind each method are different. Thus, having an understanding of both can help you to create a more effective marketing...
19+ Lead Generation Tools from the Experts
Effective lead generation is more than using a specific tool. However, tools make our lives easier and allow us to generate leads at scale. Knowing which lead generation tools to use and how others use them successfully can save you a lot of time trying out each...
Email Tracking: The Complete Guide for B2B Sales Teams
Have leads and customers opened your email? If so, when, and what links they click? This is valuable information for Sales teams. With this information, you can find out if your emails are actually being read, and pinpoint the optimal for a follow-up. Tracking emails...
LeadBoxer Now Officially Integrates with Zapier!
LeadBoxer now officially integrates with Zapier, meaning you can now connect it to 1,000 other web tools. With workflow automation tool Zapier, you can set up your own codeless integrations called "Zaps". Zaps will automatically send information from one tool to...
GDPR Compliant Lead Generation
GDPR compliant lead generation means collecting, processing, and storing leads according to the GDPR. This means putting lead qualification materials in place. These materials, consist of relevant content, and touch-points. Touchpoints range from downloads, trial...
Data-driven Lead Qualification
Why LeadBoxer Is The Best Choice For Automating Lead Generation Q: As briefly as possible, what has LeadBoxer done that is so valuable for business websites? A: Developed a way of applying Search Engine technology to qualify leads. We started with visitor website...
How to Turn Your (New) Website Into a Lead Generation Machine
Our Hypothesis - get smart - get started In our opinion, it makes sense to put a lead pixel in a (new) website as soon as possible, as opposed to waiting “until everything is in place”. Any web designer / developer or agency should be able to put the pixel in your...
LeadBoxer Updates in August
In our previous article, which you can find here, we introduced some new features such as the new leadcard and the improved e-mail alerts. Although we are very excited about the direction in which LeadBoxer is heading, there are still aspects which we've been working...
How the DiSC Profiling Method Can Help You Manage Your Leads
Communication is key when closing deals. What happens when you and your client have different communication styles? DiSC profiling method is here to help.
LeadBoxer Updates in July
Three big LeadBoxer updates in July, including some quality-of-life improvements and bug fixes to the platfom. Check out what is new.
Tracking Lead Engagement Over Time
Why is tracking lead engagement over time so important for your ROI. Including a report by GetApp with commentary and 2017 eye-opening CRM statistics.
Why We Love Alerts (And You Should, Too!)
“This generation already expects invisible automation from companies and the next generation will expect it even more.”
LeadBoxer Updates in June
In our last article (which you can find here) we featured some of our favourite product improvements such as regional filters and CSV download fields. We are back with this new instalment to give you information on the LeadBoxer updates in June. What's New with...
Understanding “Warm Leads”
Every company needs to follow up and nurture leads as part of its sales process. Warm leads are nothing more than individuals who have expressed an interest in your company in the past or people with whom you wish to establish a relationship.
When Big Data goes Wrong
Because Web Analytics is part of our core solution we have spent a lot of time pondering over and perfecting our use of Big Data. LeadBoxer has been in the industry for more than 15 years (both directly and indirectly) and we can say with fair certainty that we have...
Introducing LeadBoxer Updates
We at LeadBoxer have been working tirelessly to bring you the best experience when using our platform. By listening to your feedback we aim to improve the performance and have a smoother work-flow. Recently, we have introduced new features and removed some pesky bugs....
Codemotion 2017 Amsterdam | LeadBoxer
Codemotion is the biggest tech conference in Italy with an international network of 40,000 developers and 350 speakers; It is organised by developers for developers; an ecosystem devoted to innovation and coding. Codemotion 2017 Amsterdam On 16th and 17th of May,...
Stay Ahead of the Game: Effective Lead Generation Strategies in 2017
Lead generation, like almost everything in the business world, is a fluid and ever-changing paradigm. Sticking doggedly to strategies that worked in 2015 may result in a business seeing a depressing decline in lead generation numbers in 2017.
How to Contact Leads
This article is part of our three step guide on lead generation basics. For this step, which is the third and final step of lead generation, we discuss how to contact leads. This is arguably the most important step, which can be anything from marketing automation to...
Why are Warm Leads Better for Your Business?
Anyone involved in sales and marketing knows that developing sales through cold calling can be a thankless and frustrating task. Welcome to the world of warm leads!
LeadBoxer Wins the 2017 Lead Management Software Award
At LeadBoxer we have always let our customers’ needs determine product development. Our lead identification platform has improved dramatically in recent years, and our efforts were confirmed when FinancesOnline, a popular software review platform, distinguished us...
LeadBoxer Insights Vol. 1: Dublin Bound
It all started 23 years ago when I was born in...just kidding. Hello, my name is Yordan Tachev. I came to Amsterdam from Bulgaria almost 5 years ago to pursue a bachelor’s. Since then, I’ve worked here and there mostly in Business Development and Sales. I recently...
How to contact leads with LinkedIn
You have a list of companies who are interested in your products and services… NOW WHAT?
Giving product tours doesn’t work for user onboarding
When sitting down to write a new post, I ran through a plethora of ideas. We’ve been focusing a lot on CES 2017 recently, so I needed to get us back into the swing of our typical marketing and startup sales related posts. I ended up thinking about user on-boarding and...
Will Apple release the new iMac at CES 2017?
As we get ready to head to Las Vegas for CES, we are looking at all of the latest CES 2017 rumors. We’re excited about what technology is going to be unveiled at the event in January (and you’re probably just as excited!). One rumor that recently caught our eye is...
5 Best CES 2017 Rumors to Watch
CES 2017, one of the biggest tech conferences in the world, is fast approaching. Because it’s such a gigantic event, the Consumer Electronics Show (CES) is where some of the largest brands in the world release new, highly anticipated products. This January, you can...
10 Dutch Startups to Watch at CES 2017
The annual Consumer Electronic Show (CES) is quickly approaching. This year, there will be something a little extra special at the show: the first Holland Startup Pavilion. StartupDelta announced 30 startups that have been selected to participate at CES 2017 and...
Are Your Customer Acquisition Costs Correct?
The single most important metric that a SaaS company can track is customer acquisition costs (known as CAC). If you aren’t calculating CAC right, or worse, not even calculating it, it’s absolutely vital that you take time to understand this. If you’re acquiring...
How to make a content marketing strategy
The best brands in the world have strong content marketing strategies. This is because content marketing has gone from being a nice to have item into an absolute necessity. It has transformed into a necessity because it attracts users, when done correctly, at an...
How to use LeadBoxer to reach your leads on LinkedIn
After installing the LeadBoxer Lead Pixel onto your website, you’ll instantaneously see your web traffic turn into quality sales leads. Your lead generation efforts have magically taken a positive and noticeable turn. With all of these new leads coming your way, it’s...
How to make LinkedIn ads that actually work
It’s extremely hard to make LinkedIn ads that actually work. Targeting can be confusing and LinkedIn ads are typically much more expensive than other platforms. Because there is a decent amount of risk in starting LinkedIn advertising, you may decide not to dabble in...
The most important Google Analytics metrics for SaaS companies
Google Analytics is a fantastic tool for SaaS companies. It allows you to understand various metrics, beyond just the typical number of orders, conversion, revenue, and similar. You would want to focus on metrics beyond simple sales and revenue numbers in Google...