IDG

#1 Tech Media Company in the World

comScore Media Metrix Worldwide Desktop, March 2016

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company.

 

SITUATION

IDG is targeting their online web visitors with customized ads and content, using Oracle BluekKai to extract valuable customer insights about their web visitors.

BlueKai is the industry’s leading cloud-based big data platform, enabling companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information specific to targeted audiences. BlueKai’s Data Management Platform (DMP) centrally organizes a company’s customer and audience data in the cloud to help implement personalized marketing campaigns across all channels and deliver better results and higher marketing ROI. BlueKai also runs the world’s largest 3rd party data marketplace to augment a customer’s proprietary data with actionable information on more than 700 million profiles. Approximately 300 customers across multiple industries rely on BlueKai to maximize their marketing investment.

IDG challenge

 

“As IDG we reach 70% of IT professionals in The Netherlands. LeadBoxer is one of the tools we use for visitor identification in order to better target our campaigns, ensuring they reach the correct audience.”

 

Oracle BlueKai provides IDG with valuable customer insights for highly targeted B2B media campaigns. In the process of gathering relevant customer insights however, IDG was challenged with information about unidentified web visitors and their online customer behaviour.

 

Leadboxer Solution

Using the Leadboxer API, unique visitors, previously lost as anonymous traffic, are identified by company name, and enriched with specific properties such as Industry and Company Size. This information is sent to Oracle BlueKai. Then, with the use of BlueKai cookies, ads are customized and content is served based on the enrichment provided by LeadBoxer.

Results

LeadBoxer is one of the tools which gives us visitor insights, through which results in better campaign management. The bottom line is the ability to identify and target segments within the sales funnel.

“‘LeadBoxer is one of the data sources which helps us in the quest for visitor insight across our platform. In turn, this enables us to deliver more focused messages and leads to higher conversion.”

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