Marketing & Lead Generation Blog
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MQL vs. SQL? What’s the Difference and Why Does it Matter?

MQL vs. SQL? What’s the Difference and Why Does it Matter?

Our world is full of acronyms. And while there's no shame in asking a colleague to define terms, few of us feel comfortable raising a hand in a crowded meeting and asking a speaker to unpack a sentence. Consider MQL and SQL. You may know that the "L" in these terms...

Demand Generation vs. Lead Generation:
A Breakdown of Both

The difference between demand generation and lead generation can be confusing. Both share similar traits, however, the goals and specific tactics behind each method are different. Thus, having an understanding of both can help you to create a more effective marketing...

19+ Lead Generation Tools from the Experts

Effective lead generation is more than using a specific tool. However, tools make our lives easier and allow us to generate leads at scale. Knowing which tools to use and how others use them successfully can save you a lot of time trying out each solution....

10+ Best Email Tracking Apps for Gmail & Outlook (in 2018)

In search of an email tracking app for Gmail or Outlook? You’ve come to the right place then. We’ve compiled this list of 15 email tracking apps that work with Gmail and/or Outlook (some work with both and some with one or the other). Why would you use an email...

Customer Data Platforms:
Everything You Need to Know

As marketers and salespeople, we often drool over data. The more we can learn about our customers, the better. With in-depth data, we can personalize interactions with customers, market to them at the right times, create a more enjoyable experience, and...

Email Tracking: The Complete Guide for B2B Sales Teams

Have leads and customers opened your email? If so, when, and what links they click? This is valuable information for Sales teams. With this information, you can find out if your emails are actually being read, and pinpoint the optimal for a follow-up. Tracking emails...

LeadBoxer Now Officially Integrates with Zapier!

LeadBoxer now officially integrates with Zapier, meaning you can now connect it to 1,000 other web tools. With workflow automation tool Zapier, you can set up your own codeless integrations called "Zaps". Zaps will automatically send information from one...

GDPR Compliant Lead Generation

GDPR compliant lead generation means collecting, processing, and storing leads according to the GDPR. This means putting lead qualification materials in place. These materials, consist of relevant content, and touch-points. Touchpoints range from downloads, trial...

Data-driven Lead Qualification

Why LeadBoxer Is The Best Choice For Automating Lead Generation     Q: As briefly as possible, what has LeadBoxer done that is so valuable for business websites? A: Developed a way of applying Search Engine technology to qualify leads. We started with visitor website...

How to turn your (new) website into a lead generation machine

Our Hypothesis - get smart - get started In our opinion, it makes sense to put a lead pixel in a (new) website as soon as possible, as opposed to waiting “until everything is in place”. Any web designer / developer or agency should be able to put the pixel in your...

LeadBoxer Updates in August

In our previous article, which you can find here, we introduced some new features such as the new leadcard and the improved e-mail alerts. Although we are very excited about the direction in which LeadBoxer is heading, there are still aspects which we've been working...

LeadBoxer Updates in July

Three big LeadBoxer updates in July, including some quality-of-life improvements and bug fixes to the platfom. Check out what is new.

Tracking Lead Engagement Over Time

Why is tracking lead engagement over time so important for your ROI. Including a report by GetApp with commentary and 2017 eye-opening CRM statistics.

LeadBoxer Updates in June

In our last article (which you can find here) we featured some of our favourite product improvements such as regional filters and CSV download fields. We are back with this new instalment to give you information on the LeadBoxer updates in June. What's New with...

Understanding “Warm Leads”

Every company needs to follow up and nurture leads as part of its sales process. Warm leads are nothing more than individuals who have expressed an interest in your company in the past or people with whom you wish to establish a relationship.

When Big Data goes Wrong

Because Web Analytics is part of our core solution we have spent a lot of time pondering over and perfecting our use of Big Data. LeadBoxer has been in the industry for more than 15 years (both directly and indirectly) and we can say with fair certainty that we have...

Introducing LeadBoxer Updates

We at LeadBoxer have been working tirelessly to bring you the best experience when using our platform. By listening to your feedback we aim to improve the performance and have a smoother work-flow. Recently, we have introduced new features and removed some pesky bugs....

Codemotion 2017 Amsterdam | LeadBoxer

Codemotion is the biggest tech conference in Italy with an international network of 40,000 developers and 350 speakers; It is organised by developers for developers; an ecosystem devoted to innovation and coding. Codemotion 2017 Amsterdam On 16th and 17th of May,...

How to Contact Leads

This article is part of our three step guide on lead generation basics. For this step, which is the third and final step of lead generation, we discuss how to contact leads. This is arguably the most important step, which can be anything from marketing automation to...

LeadBoxer Wins the 2017 Lead Management Software Award

At LeadBoxer we have always let our customers’ needs determine product development. Our lead identification platform has improved dramatically in recent years, and our efforts were confirmed when FinancesOnline, a popular software review platform, distinguished us...

LeadBoxer Insights Vol. 1: Dublin Bound

It all started 23 years ago when I was born in...just kidding. Hello, my name is Yordan Tachev. I came to Amsterdam from Bulgaria almost 5 years ago to pursue a bachelor’s. Since then, I’ve worked here and there mostly in Business Development and Sales. I recently...

Giving product tours doesn’t work for user onboarding

When sitting down to write a new post, I ran through a plethora of ideas. We’ve been focusing a lot on CES 2017 recently, so I needed to get us back into the swing of our typical marketing and startup sales related posts. I ended up thinking about user on-boarding and...

Will Apple release the new iMac at CES 2017?

As we get ready to head to Las Vegas for CES, we are looking at all of the latest CES 2017 rumors. We’re excited about what technology is going to be unveiled at the event in January (and you’re probably just as excited!). One rumor that recently caught our eye is...

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