Marketing & Lead Generation Blog
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B2B Lead Generation 101: Strategies, Best Practices, and Software

B2B Lead Generation 101: Strategies, Best Practices, and Software

You know that a full sales pipeline is imperative for business growth. Without an airtight system for B2B lead generation in place, you’re sure to slow down your already hard-working sales team. At first, B2B lead generation might seem like a complex process, but...

12 Pipedrive Integrations You Need To Be Using

Pipedrive is built to help you close more deals and keep your sales team on track. But one of the perks of Pipedrive is the number of tools you can integrate to save your team time and enable you to ramp up your marketing and sales efforts. In this list, we’ve found...

Leadfeeder vs Lead Forensics vs LeadBoxer

Your company has a website up and running, the blog is full of valuable content, and your sign-up forms are ready to go. But without lead identification and generation tools, you don’t actually know who is visiting your site, what they are interested in, or how to...

30 Sales Prospecting Tools to Fill Your Pipeline

Are you struggling to find enough time in the day to fill your prospect pipeline? Truth is, every sales rep has the same amount of time in their day. But the difference? Only some of them use sales prospecting tools to help them find prospects faster, and close deals...

How to Create a Customer Journey Map: Everything You Should Know

The key to giving your customers a great experience is to walk in their shoes. By empathizing with your clientele and understanding their motivations, your company will be able to drive product design and service based on what customers need most. As Kevin Stirtz...

B2B Sales 101: Definition, Techniques & More

We all know that making a sale is the act of exchanging a product or service in return for cash, but there is far more to selling than what meets the eye. With B2B e-commerce sales predicted to exceed B2C e-commerce sales by 2020, B2B selling is constantly growing....

How to Identify Website Visitors: A Complete B2B Sales Guide

Maybe you’ve heard it before: only 2% of website visitors will actually contact a company. That means 98% of people will visit, browse around, and then leave, all while remaining anonymous. That’s 98% of your website’s audience that you don’t know how to reach once...

Lead Qualification 101: How to Identify the Best Sales Leads

Pop culture would have you believe that the most important part of any sales journey is the art of closing a deal. Equally important, however, is how you open it. Pursuing only the most viable prospects with the need, authority, and budget to purchase your product is...

How to Create a Sales Follow-Up Process

It’s a commonly cited statistic that only 2% of sales are made during the first meeting. That’s about a one in fifty chance that your initial pitch will result in a done deal. A strategic and optimized sales follow-up process is your best bet for getting the results...

30+ Email Lookup Tools to Find Anyone’s Email Address

Finding someone’s email is a crucial part of cold email outreach. Without it, you’re left to call or message them via Twitter or LinkedIn. All of which are likely to lead to low reply/answer rates. With someone’s email address and the right email tracking app, though,...

MQL vs. SQL? What’s the Difference and Why Does it Matter?

Our world is full of acronyms. And while there's no shame in asking a colleague to define terms, few of us feel comfortable raising a hand in a crowded meeting and asking a speaker to unpack a sentence. Consider MQL and SQL. You may know that the "L" in these terms...

Demand Generation vs. Lead Generation: A Breakdown of Both

The difference between demand generation and lead generation can be confusing. Both share similar traits, however, the goals and specific tactics behind each method are different. Thus, having an understanding of both can help you to create a more effective marketing...

19+ Lead Generation Tools from the Experts

Effective lead generation is more than using a specific tool. However, tools make our lives easier and allow us to generate leads at scale. Knowing which tools to use and how others use them successfully can save you a lot of time trying out each solution. That’s why...

10+ Best Email Tracking Apps for Gmail & Outlook

In search of an email tracking app for Gmail or Outlook? You’ve come to the right place then. We’ve compiled this list of 15 email tracking apps that work with Gmail and/or Outlook (some work with both and some with one or the other). Why would you use an email...

Customer Data Platforms: Everything You Need to Know

As marketers and salespeople, we often drool over data. The more we can learn about our customers, the better. With in-depth data, we can personalize interactions with customers, market to them at the right times, create a more enjoyable experience, and overall, close...

Email Tracking: The Complete Guide for B2B Sales Teams

Have leads and customers opened your email? If so, when, and what links they click? This is valuable information for Sales teams. With this information, you can find out if your emails are actually being read, and pinpoint the optimal for a follow-up. Tracking...

LeadBoxer Now Officially Integrates with Zapier!

LeadBoxer now officially integrates with Zapier, meaning you can now connect it to 1,000 other web tools. With workflow automation tool Zapier, you can set up your own codeless integrations called "Zaps". Zaps will automatically send information from one...

GDPR Compliant Lead Generation

GDPR compliant lead generation means collecting, processing, and storing leads according to the GDPR. This means putting lead qualification materials in place. These materials, consist of relevant content, and touch-points. Touchpoints range from downloads, trial...

Data-driven Lead Qualification

Why LeadBoxer Is The Best Choice For Automating Lead Generation     Q: As briefly as possible, what has LeadBoxer done that is so valuable for business websites? A: Developed a way of applying Search Engine technology to qualify leads. We started with...

How to turn your (new) website into a lead generation machine

Our Hypothesis - get smart - get started In our opinion, it makes sense to put a lead pixel in a (new) website as soon as possible, as opposed to waiting “until everything is in place”. Any web designer / developer or agency should be able to put the pixel in your...

LeadBoxer Updates in August

In our previous article, which you can find here, we introduced some new features such as the new leadcard and the improved e-mail alerts. Although we are very excited about the direction in which LeadBoxer is heading, there are still aspects which we've been working...

LeadBoxer Updates in July

Three big LeadBoxer updates in July, including some quality-of-life improvements and bug fixes to the platfom. Check out what is new.

Tracking Lead Engagement Over Time

Why is tracking lead engagement over time so important for your ROI. Including a report by GetApp with commentary and 2017 eye-opening CRM statistics.

LeadBoxer Updates in June

In our last article (which you can find here) we featured some of our favourite product improvements such as regional filters and CSV download fields. We are back with this new instalment to give you information on the LeadBoxer updates in June. What's New with...

Understanding “Warm Leads”

Every company needs to follow up and nurture leads as part of its sales process. Warm leads are nothing more than individuals who have expressed an interest in your company in the past or people with whom you wish to establish a relationship.

When Big Data goes Wrong

Because Web Analytics is part of our core solution we have spent a lot of time pondering over and perfecting our use of Big Data. LeadBoxer has been in the industry for more than 15 years (both directly and indirectly) and we can say with fair certainty that we have...