In search of an email tracking app for Gmail or Outlook? You’ve come to the right place then.
We’ve compiled this list of 15 email tracking apps that work with Gmail and/or Outlook (some work with both and some with one or the other).
Why would you use an email tracker in the first place? The short answer is to improve your quality. If you are taking the trouble to send out emails, you want to understand how your emails are received and read, if your targeting is accurate, and what to adjust in order to achieve the campaign goals. This technology tells what happens after you hit ‘send’.
There are a number of reasons why you might want to track emails. Tracking emails allows you to:
- See when someone has opened your email. This lets you know if you have the right email and that your subject line has grabbed the attention of the recipient.
- See who has opened your email (your email may have been forwarded to someone else within a company). This lets you know the best person within a company to follow-up with.
- See how many times a person has opened an email. Knowing this information can help you identify the “warmest” leads and who you should dedicate the most time to following up with.
- See where someone has opened your email. Some email trackers will even include information as to what location your email has been opened. If your contact is local but you see that the email has been opened somewhere out of state, it could mean they’re on vacation or traveling for business. It might be a good idea to wait a few days to a week before following up.
These are only a few reasons why tracking emails is important and how you can use that information to benefit your follow-up process. For a more detailed look at the benefits of email tracking, take a look at our email tracking guide here.
Now, let’s take a look at some apps that can help you get tracking emails:
LeadBoxer Email Tracking
We’ll start this list of software with an introduction to ourselves and our email tracking tool so that you know who we are and what LeadBoxer does. LeadBoxer is a Customer and Lead Data Platform that allows you to see who visits your website, reads your emails, what company they work for; lists that person’s contact information and more. We call this Email Lead Generation.
All of this information is then organized into your “LeadBoard” and each of your different leads are given a score to gauge how engaged they are with your company. Our scoring technology automates this process by allowing leads to qualify themselves through their digital behavior.
LeadBoxer’s Chrome extension integrates with Gmail to automatically track email opens, link clicks, and more. From there, other activity such as website visits can also be tracked.
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SalesHandy works with both Gmail and Outlook. The tool includes functionality for tracking emails, saving templates, scheduling emails, and creating automated email follow-ups.
SalesHandy is free to use to track an unlimited number of emails. However, other features are not available in the free plan. Paid plans range from $7/month to $40/month.
Bananatag is an email tracking app that works with both Gmail and Outlook. It also works with other email clients and can track email on iOS and Android devices.
Many email tracking apps show desktop popup notifications when an email is opened. However, Bananatag sends an email to your inbox when someone has opened or clicked your email. Some may appreciate this, but it can also create a more cluttered inbox.
You can track up to 5 emails/day for free. Paid plans range from $10/month to $20/month.
Boomerang is a popular app for Gmail that returns messages back to your inbox at a later date that you set. This allows you to clean up your inbox but set the email show back in your inbox when you have time to get to it.
However, Boomerang does also feature email tracking. It’s not as extensive as others on this list but information such as when a person has opened your email or clicked a link can be found using Boomerang.
Boomerang can be used in a limited use for free. Paid plans range from $5/month to $50/month.
Gmelius works with Gmail only. It can be used with Chrome, Opera, and Safari internet browsers. The app installs via an extension and tracks email activity such as opens and clicks.
Gmelius also includes functionality for scheduling emails, calendar scheduling, creating to-do lists, saving email templates, and more.
Gmelius’ email tracking can be used for free. Other features are limited in the free plan. Paid plans range from $5/month to $14/month.
Hubspot Sales is one of three platforms offered by Hubspot (they also have CRM and marketing automation solutions).
With Hubspot Sales, you can track emails straight from your Gmail or Outlook inbox. Setup with Gmail will require you to allow Hubspot to integrate with your inbox. This is done by installing an extension to Google Chrome.
This extension can be clicked to see who has opened your emails and who hasn’t. A notification will also popup when the recipient has opened your email.
Hubspot Sales is free to track up to 200 email opens. Paid plans range from $50/month to $400/month.
Mailtrack works with Gmail and includes email tracking only (other features such as scheduling and saved templates are not available). The app installs via a browser extension and works with Chrome, Firefox, Opera, and Microsoft Edge. Once installed, a series of “checkmarks” are placed next to an email in your inbox.
When someone has opened your email, the checkmark next to the corresponding email will highlight green. This makes it easy to look through your inbox and see who has opened your emails at a glance. A popup notification also lets you know when your email has been opened.
The app is free to use to track an unlimited number of emails. However, an email signature that says “Sent with Mailtrack” will be added to all of your emails when on the free plan. Paid plans range from $2.50/month to $19.99/month.
Mailtracker is another simple app that provides email tracking only. Other features such as scheduling and saved templates are not offered by the tool.
The tool provides information on when your email was opened, how many times, and where the email was opened. The app is completely free and is part of Hunter.io’s offering of products (Hunter.io is a popular tool for finding a person’s email address).
Mailtracker works with Gmail only and installs via a Google Chrome extension (other internet browsers are not supported).
Mixmax is one of the more extensive apps on this list. The tool offers email tracking, saved templates, calendar scheduling, in-email polls, and automated email follow-ups. All of these features can be accessed from your Mixmax dashboard.
A popup notification will also show on your desktop when someone has opened your email.
The email tracking function of Mixmax is free to use while other features are available in paid plans. However, when using Mixmax for free, an email signature will be added to any email you send. Paid plans range from $9/month to $49/month.
Mixmax currently works with Gmail, Google Inbox, and Salesforce. Integration with Outlook will soon be available.
Vocus also includes features for email tracking, email reminders, email scheduling, and automated email follow-ups. The tool works with Gmail only and installs via a Chrome Extension.
Vocus is available only via a paid plan. However, a 30-day free trial is available to demo the tool. Paid plans range from $5/month to $20/month.
Yesware is another extensive email tracking tool that works with both Gmail and Outlook. On top of email tracking, Yesware also includes email scheduling, saved templates, calendar scheduling, and automated follow-ups.
The tool is only available via a paid plan. However, a free-trial is available. Paid plans range from $12/month to $55/month.
Yesware installs via a Google Chrome or Mozilla Firefox extension. If using Gmail, it adds an interface to your inbox that allows you to access the tool’s features from your Gmail account.
Streak is a CRM that works with Gmail only. The tool includes features for email tracking, scheduling emails, and email reminders.
The tool can be used for free to track up to 200 emails/month. Paid plans range from $50 to $100/month.
Contact Monkey works with both Gmail and Outlook. The app features email tracking, email scheduling, and saved email templates.
Contact Monkey is available via a paid plan only. However, a free trial is available. Paid plans range from $10/month to $25/month.
Checker Plus for Gmail
Checker Plus for Gmail is simply a Google Chrome extension that enables you to track emails. The extension only works with Gmail.
Information such as who and when someone has opened your email is displayed as a popup notification. Other features such as email scheduling and email reminders are not available using the tool.
MailTag.io know what happens after you click send; know exactly when recipients open your emails, know when recipients clicks links within your emails. With Mailtag you’ll receive real-time desktop alerts when your emails have been opened and you will track the performance of your open-rates, links-clicks rates and more.
Conclusion – Get Started
For a complete look at how to get started with email tracking, how it can benefit you or your business, and best practices for success, we recommend you take a look at our email tracking guide.
If you want to up your game and track your lead’s entire customer journey (including email activity, website activity, and more), we recommend you take a look at LeadBoxer.