Deciding on how frequently to send your email newsletter can be very tricky.
It can be tricky because you naturally want to avoid over-sending your emails and damaging your brand.
However, the only way to grow your brand and make people trust it, even more, is to be in constant communication with your audience.
Reaching your audience using a newsletter is a brilliant way to strengthen your brand and increase your revenue.
In this post, we are going to share four things that you need to consider when it comes to sending an email newsletter.
Here’s how to figure out how often you should send an email newsletter:
1. Layout your email goals
Before you spend a lot of time contemplating how often you should send emails, you should first think about what the goals of your newsletter are.
Some questions to ask yourself include:
- What information do you want to give your audience?
- Do you want your audience to immediately take action?
- Is email the best way to deliver the information that you want to share with your audience?
Once you have clearly defined the goals of your newsletter and email communications, you can spend time thinking about actually sending your emails.
For example, if you run an e-commerce website and make a promo code each month for certain products, you probably want to let your audience know about it. The easiest way for you to share your promo code with your audience is to send out a newsletter. Since your goal is to share a monthly newsletter with your audience, you would likely opt to send out your newsletter once per month, at the beginning of the month. When your promo code reaches your audience at the beginning of the month, it’s likely that you’ll experience a nice revenue bump.
2. Spend time looking at your audience
Spending time looking at your audience is extremely important.
If you don’t know your audience, you won’t be able to effectively communicate with them.
To get to really know your audience, you should ask yourself questions such as:
- What interests the majority of my audience?
- Does my audience want to get a lot of updates from my company?
- Who exactly are the people on your email list?
Once you have answered questions along the lines of the three questions above, you can start making smart decisions about how to interact with your audience using your email list. You can make an email marketing plan specific to your audience.
If you’re struggling to make an email marketing plan because defining your audience is proving to be difficult for you, we recommend sending out a survey to your audience and just flat out asking them about the types of topics that interest them. Once you get enough responses, you’ll have a clear understanding as to how you can tailor your content to your audience.
3. Learn from what you’ve done in the past
If you’ve previously sent out emails, you can learn a lot from what you’ve done in the past. In fact, you can actually learn a lot by looking at how your audience interacts with all of your marketing assets, not just emails.
You should look at your emails and other marketing assets and ask:
- How did the audience react?
- Did people engage with the asset or email?
- If it was an email, how was the open rate?
- If it was an email, did a lot of people unsubscribe?
By taking time to research your past efforts, you can efficiently plan your future efforts. You’ll have a clear understanding of what worked and what didn’t work, meaning that you won’t waste time making an effective email newsletter.
Putting these tips into action to determine how often to send your newsletter
In this post, we’ve talked about laying out your email goals, spending time looking at your audience, and learning from what you’ve done in the past. Once you’ve done these three things, you’ll be able to smartly craft your own brilliant email newsletter strategy.
When you’ve crafted your newsletter strategy, you’ll be able to easily answer the question “How often should you send an email newsletter?” You’ll be able to answer this question because you’ll understand the wants and needs of your audience. When you understand what your audience wants, you can determine the correct newsletter sending frequency for your company.