When you’re looking up articles on growth hacking, most reading that you’re going to find will be on how to grow a B2C startup and not a B2B company. While these articles about B2C will often have small nuggets of useful information in them, you’re going to still benefit most from blog posts that offer strictly B2B growth tips.
To help combat the lack of B2B growth hacking tips, we’ve decided to create this concise post on how to growth hack your B2B marketing. All of our ideas below are both easy to implement and will quickly boost your sales results.
With that being said, please enjoy our 4 tips on how to growth hack your B2B marketing:
1. Focus on Your User Experience
At the beginning of the life of your product or service, your user experience is going to be incredibly important (it’s still important when your product is very developed too!). It’s incredibly important because a good user experience will make it easier for people to use your product and want to share your product when they are delighted by it.
To make your product as delightful as possible, you should make it so that it is easy for both technical and non-technical people to use. You should appeal to both of these user types because you never know what type of person is going to be engaging with your product first when they’re searching for a solution to their business problem.
Appealing to every type of user and focusing on the user experience of your product or service will help you grow faster. It will help make more people visit your product, talk about your product, and convert into paid users.
2. Offer a Free Tool
Offering a free tool is a fantastic way to get people to enter your sales funnel. A free tool is simply something that offers value to your target customer. However, a really good free tool will both offer value to your target customer and encourage them to share your brand.
HubSpot is a company that uses free tools to increase its sales very effectively. For example, the company offers a tool called “Website Grader” that tells you how well optimized your website is for sales. However, the only way to get your results is to give your email to HubSpot. So, when you use their free tool to see how well optimized your site is for sales, you enter HubSpot’s sales funnel.
3. Free Trials Work Wonders
A free trial is a very common B2B tactic, perhaps one that you’re already doing. A free trial is so powerful because B2B products are often expensive, which means the barrier to entry is higher than a B2C product. When you allow a person to try your product for free, you are showing him or her the value they’ll receive from using it and make them feel more comfortable taking the plunge to pay for it.
At LeadBoxer, we use a free trial to introduce people to our product. We decided to use a free trial to help increase usage of our product because we felt it was the easiest way to show people that we offer the simplest way to collect and understand website leads.
4. Create High Quality and Shareable Content
Creating high quality and shareable content is a B2B marketing strategy that we really believe in at LeadBoxer. Our belief in this strategy is why you’ve ended up on this blog. Our content has made its way to social networks, high up in search engines, and more.
Having high-quality content doesn’t just make it easier for you to get found; it makes it easier for you to sell your product or service. It makes it easier to sell your product or service since brilliant content makes you look more trustworthy and knowledgeable.
Once you have a blog that is getting great traffic and engagement, it’s a good idea to start exploring other content types such as ebooks, whitepapers, case studies, or SlideShare slide decks. When you’ve created this longer format, and often downloadable, content makes it so that to download the asset, the reader needs to offer their email address to you to gain access. Read about how to use SlideShare for marketing to learn more.
We’ve offered up 4 tips on how to improve your B2B marketing efforts… now what? We recommend that you:
- Create high-quality content that positions your company as a leader.
- Build a free tool that helps you collect valuable leads.
- Explore if a freemium version (or free trial) is something you can develop.
- Take some time to review your entire sales flow and decide if it’s as optimized as possible.
Bonus Tip: Turn Your Anonymous Website Traffic into Sales
This is the part of our post where we shamelessly plug our own product, LeadBoxer. LeadBoxer makes it so that you can turn anonymous website traffic into leads, with no forms or buttons. You can try it for free by clicking here.