Best-in-class Lead & Customer Data or Identification Platforms are rapidly evolving and can be characterised by some key components. Successful marketing is responsive to customer journeys. The solution involves “connecting the dots” which means using...

Data protection provisions about the application and use of LeadBoxer On this website, the controller has integrated components of LeadBoxer. The LeadBoxer components automatically recognize and qualify companies who visit a website. The LeadBoxer component allows the...

Sales Leads: The Definition   A lot of our blog revolves around marketing and lead generation tactics. While tactics and techniques to collect leads are important, it is also vital to reflect on the basics and be reminded of what exactly a sales lead means.  This is...

What is the definition of Lead Generation? The term lead generation is one that you frequently hear if you are in the online sales and marketing world. Even if you practice lead generation already, do you know what it means at the most fundamental level? Reviewing...