The Definition of Lead Generation
What is the definition of Lead Generation?
The term lead generation is one that you frequently hear if you are in the online sales and marketing world.
Even if you practice lead generation already, do you know what it means at the most fundamental level? Reviewing what something means at the most basic level is a great refresher and it always helps you come up with new and impactful ideas.
In this post, we are going to review what the definition of lead generation is.
What is a lead?
A lead is a person who has expressed interest in the product or service that a company offers.
Collecting a lead means that you have already skipped the first two steps of the sales cycle which are the dreaded prospecting and cold-calling and can directly proceed to a warm call.
A warm call is much more valuable than a cold one. Many have already declared cold calling dead and would rather focus on warm leads because when you contact a warm lead, a person is expecting to hear from you or at least has shown some interest towards your business. This means that he or she is much more willing to listen to you and consider purchasing your offering since they have already considered you an option.
When you contact a lead, you use the information collected to personalize the sales outreach efforts so that the sales call is as personal and enjoyable for the client as possible.
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What is lead generation?
Lead generation is the way that you attract and get people to give you their contact information to you. It is the methods you use to collect leads.
If you are a marketer and have to tell somebody who is not marketing savvy what you do, you most likely tell them that you find ways to attract people to your business. Lead generation expands on this notion to become: Finding ways to make a person interested in your company and make them want to request more information from you.
It is a method of starting to funnel-in eventual purchasers of your product or service down the path of buying.
Why is lead generation important?
Lead generation is very important for the growth of a business. The buying process has changed and marketeers need to rethink and refocus their efforts in order to stay relevant. If people demonstrate to you that they are interested in your business, when you go to contact them about your offering they are no longer a stranger– but rather a true sales prospect who has “told” you they are interested in your product or service.
How do you collect a lead?
The standard way to collect a lead online is through a form on a website. However, there’s finally an easier way to collect and score leads: LeadBoxer. LeadBoxer makes it so that you can collect leads with no forms or buttons.