Qualify
Score every lead and account against your ICP
ICP fit, persona matching and scoring, applied continuously to every account and contact.
Input
Output
ICP score 80
Fit, persona and engagement combined
Recalculated in real time
Output
Score
A 0–100 figure on every lead and account.
ICP fit
How closely the company matches your profile.
Persona
Whether the person is who you sell to.
Signals
The behaviour the score is drawn from.
There is no scoring endpoint. Scores are calculated from your data and appear as fields on leads and accounts.
01
Work the accounts most likely to convert.
02
Send high-fit accounts to senior owners.
03
Alert when the score passes your threshold.
04
Hide accounts outside your ICP.
Where this sits
One stage of a five-stage pipeline. The same platform captures behaviour, identifies the company, enriches the record, scores the fit and sends the result to your systems.
Specifications
0–100
score range
Real time
recalculated continuously
Configurable
criteria you define
