Capture
Track email opens and clicks per recipient
Track opens and clicks across one-to-one mail, automated sequences and bulk campaigns.
Input
Output
Opens and clicks
Tied to a person and an account
Applied retroactively to past activity
Data collected
Opens
Recorded when the pixel loads.
Every tracked link, per recipient.
Identity
A click links the session to the recipient.
Timeline
Email activity joins the behavioural profile.
Mail clients that block images reduce open accuracy for any pixel-based tracking. A branded tracking domain raises it from about 60% to about 75%.
01
Follow up soon after an open or click.
02
Find companies reading but not replying.
03
One click resolves a session to a person.
04
Compare engagement across campaigns.
Where this sits
One stage of a five-stage pipeline. The same platform captures behaviour, identifies the company, enriches the record, scores the fit and sends the result to your systems.
Specifications
~60%
open accuracy, standard domain
~75%
open accuracy, branded domain
Retroactive
identity applied backwards
