Identify
Link anonymous sessions to known people
When a visitor is identified, their earlier anonymous sessions are attributed to them.
Before
four page views · no identity
Identified by one email click.
After
the same four page views, now attributed
wart@leadboxer.com · LeadBoxer B.V.
The session ID stays the same. Its four earlier page views are now attributed to a named person at a named company.
What gets linked
Users
The person, once any identifier resolves them.
Sessions
Every visit, before and after identification.
Identifiers
Email clicks, form fills and userId events.
Accounts
The organisation the person belongs to.
A lookup enriches an identifier you already have. Identity resolution creates the identifier from behaviour and attaches earlier sessions to it.
01
Credit the campaign that started the first session.
02
Pages viewed before the form fill, now attributed.
03
One person across devices and sessions.
04
One identity across both channels.
Where this sits
One stage of a five-stage pipeline. The same platform captures behaviour, identifies the company, enriches the record, scores the fit and sends the result to your systems.
Specifications
Retroactive
history re-attributed
Cross-channel
web, email, server
1–24 mo
retention, by plan
