product changes

The most recent updates to the LeadBoxer product.

2021 July – Product Update 2

Lead Ownership

We added the Lead ownership concept in LeadBoxer a few years ago, but it somehow got snowed under by new features and other cool stuff. So last month we decided it was time to revamp the concept and make it part of our core feature set again.

What has changed

Lead Ownership is now saved as a value in the Lead Properties, meaning that:

  • Lead Ownership can now also be used in the filters; using an easy select drop-down of your users.
  • Lead Ownership is visible in the Lead Card as a separate item (including the timestamp on hover)
  • Lead Owner can now be selected in the custom column drop-down in the Leads overview.

Lead Ownership

Also, because of this restructuring, we realised we did not need the dropdown to select the owner, so we removed it. The hidden Leads has now been moved to the Display filter.

2021 July – Product Update

Update notes for the latest changes and improvements:

Set or change ownership of Segments

You can now (as an Admin) change ownership for all segments in your account. This is useful if you want to create or modify segments for your colleagues or clients

Search in Accounts view

We have added the search feature to the accounts view, meaning you can now search for specific datapoints as grouped per account. You can also save and use existing segments that use Search queries.

Custom date-range in accounts view

Looking to group leads into accounts over a specific date range? Now available using the improved date-range selector.

Infinite scrolling in stand-alone Leadcard

Going forward: when you open a lead in the stand-alone lead-card view, you can see entire history as far back as we have measured/ tracked.

Further updates

  • Added search values to Segments Overview
  • Referrer value in click / activity stream
  • API fix for Pipedrive integration
  • Fixed minor bugs

2021 June – Product Update

Here are the update notes for the latest changes

New Dashboard

We are happy to announce our new dashboard. This new dashboard is the first release, and contains visualisations of data such as (daily) identified Leads, Visitors, Events, Top Campaigns, Industries, and Company size.

Referrer in Click/event stream

We have added the referrer value to the session in the click or event stream in the lead details.
This allows you to see all the referrers for each visit.

SBI codes filter

Good news for our dutch customers, we have added a new filter option in where you can add SBI codes. These are dutch equivalent to industry codes.


Further updates

  • We now show all sessions in the individual lead cards, perviously we had limited this to last 5 sessions.
  • Fixed numerous bugs

2021 May 18 – Product Update

Here are the update notes for the latest changes

Updated LeadBoxer Outlook email tracking:

Today we are releasing a new official version of our Outlook email tracking add-in.

Due to a restriction placed by Microsoft, we have removed the automatic enablement of Leadboxer tracking for each email. This is required in order to continue developing the add-in inside the store for future improvements.

As an alternative solution to have automatic email tracking enabled, we are releasing a customized add-in. This can be achieved with a download / install outside of the Microsoft app source.

NOTE: the add-ins are otherwise identical and we recommend you only have one version installed.

If you have an active subscription through the MS app-source platform, there are no other steps that you need to take. The add-in is auto-configured based on your email address.

Please contact us for assistance, or questions.


Marketo Integration

We have further improved our Native integration with Adobe Marketo.

For full details, see the Marketo Integrations page and our Marketo documentation


New and improved email notifications

We have redesigned and rebuild our daily or weekly email notifications to include more details such as industry, company size, lead tags, etc.



Further updates

  • CSV download column order can now be set in the column selector.
  • Fixed numerous bugs

2021 Feb 18 – Product Update

in the first weeks of this year (2021) we worked and improved many different aspects of our platform.


User Interface improvements

For you, the end user, you will most likely notice that we implemented a slight redesign of our application user interface. We hope you enjoy or appreciate (or both).


New Filters

The redesign also included a grouping of filters into 4 categories and an additional 2 new filters:

  1. Channel
    You can use this to filter and segment your leads based on their (original) acquisition channel.
  2. From email (Sender)
    As more and more of our customers discover the power of our individual email tracking through Gmail or Outlook, you can now filter and segment based on the Sender of the email. Note: the sender needs to be a user in LeadBoxer to show up in this list.


Improved ISP filtering

We haveĀ  implemented an enhanced ISP filter, meaning we can now filter out the vast majority of ISP’s mobile carriers, CDN’s and hosting providers.


CSV files notifications for Accounts view

You can now set .CSV files as format in your daily or weekly email notifications for Accounts view.


Enhanced firmographic data

As part of the premium plan, you can now get firmographic social profiles, phone numbers and email addresses.


Active Demand integration improvements

We now support enrichment of contacts that came through a webform.
We also offer enhanced firmographic data.


Further updates

  • Custom domain for LeadBoxer User Interface available for agencies/resellers
  • We improved channel logic for better classification
  • Fixed numerous bugs


The best way to discover these and other powerful features is to spend time playing with LeadBoxer. Click the button below to start a free trial.